1. The Characteristics of Users in the Adoption of Low Loss Microwave Transmission Glass: A Conceptual Paper
- Author
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Haslinda Musa, Mohd Azlishah Othman, Safri Nursyairalia, and Ahmad Rozelan Yunus
- Subjects
Engineering ,Knowledge management ,business.industry ,020209 energy ,02 engineering and technology ,Innovation-related core benefit ,Competitive advantage ,Empirical research ,Expected financial benefit ,User-manufacturer interaction ,Adoption ,0202 electrical engineering, electronic engineering, information engineering ,General Materials Science ,business ,Commitment to product field ,Low Loss Transmission Glass (LLMTG) - Abstract
This paper aims to examine the relationship between users’ characteristics towards adopting the LLMTG. These relations were found correlated in its intention to adopt this type of glass in building structures. Despite the indication provided by numerous empirical studies, the organizations that adopt the LLMTG will gain more competitive advantage and improvement. It is strongly believed that this attempt would contribute both to knowledge of the diffusion of innovation and to implications for practice by assisting the industry to understand the important factors when adopting innovation. Rich data will be collected using questionnaire among managers from all industrial in Malaysia.
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