The Characteristics of Users in the Adoption of Low Loss Microwave Transmission Glass: A Conceptual Paper

This paper aims to examine the relationship between users’ characteristics towards adopting the LLMTG. These relations were found correlated in its intention to adopt this type of glass in building structures. Despite the indication provided by numerous empirical studies, the organizations that adopt the LLMTG will gain more competitive advantage and improvement. It is strongly believed that this attempt would contribute both to knowledge of the diffusion of innovation and to implications for practice by assisting the industry to understand the important factors when adopting innovation. Rich data will be collected using questionnaire among managers from all industrial in Malaysia.