1. Customers need more than a box
- Author
-
Schultz, Jackie
- Subjects
Capstone Partners Inc. -- Conferences, meetings and seminars ,Capstone Partners Inc. -- Officials and employees ,Paper products industry -- Product information ,Paper products industry -- Marketing ,Container industry -- Product information ,Container industry -- Marketing ,Packaging industry -- Product information ,Packaging industry -- Marketing ,Packaging industry -- Officials and employees ,Packaging industry -- Conferences, meetings and seminars ,Company marketing practices ,Business ,Containers and packaging industries ,Economics - Abstract
Corrugated industry veteran Tom Davis remembers when one of his clients was searching for new customers to replace lost business. The box plant's sales representatives insisted that there was no [...]
- Published
- 2003