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Reports that Volkswagen of America has chosen MediaCom to handle media planning and buying duties on the account of Volkswagen.

The article discusses the relationship of U.S. President Donald Trump with the mass media and media entities. It mentions the incident where Trump castigated ABC News for a "horrendously inaccurate and dishonest report." It cites the attitude of Trump where he was observed to be craving for media attention but has had some atrocities with the Washington press corps.

The article discusses the implications of technology company Apple's unveiling of new iPhone smartphones, a the Apple Watch smartwatch, and a mobile payment system in terms of the company's reputation. Topics addressed include the media's positive reaction to Apple's unveiling of the products, consumers' personal connections to Apple products, and the strategies of former Apple chief executive Steve Jobs.

Focuses on the marketing value of Hollywood romances. Reference to the liaison between film actor Tom Cruise and Katie Holmes, former star of "Dawson's Creek"; Why love connections between celebrities are the easiest way to gain flattering publicity; Views of publicists; Issue of romance as news; Question of whether the pairings are real or fake; How film studios used to use phony pairings to promote a movie; Observation that today celebrities are responsible for marketing themselves; How private lives become fare for public consumption.

Accounts The Aruba Tourism Authority named three agencies to handle its North American marketing, with billings estimated at $10 million. Concept Farm, New York, will handle advertising; the Zimmerman Agency, Tallahassee, Fla., will handle public relations; and U.S. International Media, New York, will handle online and offline media. The advertising and media duties had been handled by Deutsch New York, part of the Deutsch division of Lowe & Partners, which is owned by the Interpublic Group of Companies. M. Silver Associates, New York, handled public relations. [ABSTRACT FROM PUBLISHER]

This is the kind of shape the newspaper business is in: Brian Tierney, a former public relations executive with a reputation for going after reporters, has become the last man standing in a fight to keep Philadelphia's newspapers out of the hands of lenders. Mr. Tierney, who ran his own communications company before buying The Philadelphia Inquirer and The Philadelphia Daily News in 2006, is the kind of newcomer that longtime newspapermen love to hate. He's slick, he cut his teeth in public relations, and he loves to wrap his mouth around a catchy phrase. [ABSTRACT FROM PUBLISHER]

Reports on the relationship between New York Jets quarterback, Chad Pennington, and the press. His refusal to answer questions which led to an unflattering portrait of him by the media; Pennington's reasons for not wanting to answer questions; Pennington's frustration with the press.

Focuses on public perceptions of publicists. Motion picture portrayal of publicists in such films as 'People I Know' and 'Phone Booth'; Reasons why publicists are loathed, including such high-profile misbehavior as that of Lizzie Grubman and Iraqi information minister Muhammad Said al-Sahhaf; What their job entails.