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Focuses on the popularity experienced by New York City merchants following appearances in the television show, `Late Night with David Letterman.' Increased sales of the tuxedo and fine leather store, Academy; Sale of pizza slices to audiences by Joe G. of Da Valentino pizza.

Discusses the author's fondness for food sold by street vendors in New York City. The author as a chef of Le Chantilly, a three-star restaurant; How the author was impressed with the types of food sold on the street; Praise for the street vendors.