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This article discusses Steve Koonin, the president of Turner Entertainment Networks. Koonin’s years as a marketing executive at Coca-Cola is discussed along with his denied marketing plan to use colored lasers to project the Coca-Cola logo onto the lunar surface of the moon to welcome the millennium on January 1, 2000. Koonin’s work with the television broadcasting companies TBS and TNT are discussed including the television programs “Heartland,” Saving Grace,” “The Bill Engvall Show,” “The Closer,” and “My Boys.” INSET: Talent Magnet.

Focuses on several advertising campaign and product promotion efforts of companies for teenager consumers in the U.S. Comment from Jarrod Moses, CEO and president of Alliance, on the need to build a lifestyle campaign for teenagers; Information on the Cokemusic.com campaign of Coca-Cola; Importance of the Internet on teen marketing mix; Advantages of creating partnerships with videogame properties.

The article examines how corporations use the online social network Facebook for marketing purposes. Almost all major corporations which market to consumers have their own Facebook pages, and many of them have become highly sophisticated near-duplicates of their own Web sites. Highly popular Facebook pages from Coca-Cola, Best Buy and Starbucks are discussed.

The article profiles advertising agency AKQA, which is the lead global digital advertising agency for the Coca-Cola Company. The agency reached success in 2007, when it added Motorola to its roster of clients and received revenues of nearly $100 million. The author details the reasons that the company has seen such fast growth.

Focuses on the financial performance of media agency Media Vest from 2003 to 2004. Role of television producer Brian Terkelsen in the consolidated media review of the agency for Coca-Cola; Total amount of advertising planning account obtained from Procter & Gamble, Masterfoods USA, Sunny Delight and Dos Equis; Increase in corporate profits and staff recruitment.

This article discusses how magazine publishers invited executives from the digital, telecommunications, and television media industries to their fall 2006 conference. Representatives from Google and Yahoo will share their expertise while a Cingular executive will teach magazine executives about mobile opportunities. Rachael Ray and Coca-Cola will speak about multimedia opportunities and breakthrough brands. With circulations falling, print media need to generate new sources of income.

Presents news briefs on the media industry in the U.S. as of December 1, 2003. Collaboration between Fox Sports Net and Time Warner Cable to offer local sports programming in high definition, including National Hockey League and National Basketball Association games; Selection of Starcom Mediavest, a unit of Publicis Group by Coca-Cola to handle its consolidated U.S. media account; Changes in the schedule of CNBC in preparation for the Dennis Miller prime-time show launching early in 2004.

Discusses the online adverting campaign created by Universal McCann Interactive to relaunch the soda product Coca-Cola Classic in 2003. Initial reaction of Internet service providers to the campaign; Other advertisements of Coca-Cola; Positive response of the consumers to the advertisement.

Presents news briefs on the broadcasting industry in the U.S. as of April 2003. Information on the plan of disc jockeys from radio stations owned by Clear Expansion to stage a strike; Expansion of content and marketing partnership of America Online and Univision Communications; Channel Communications; Investment of Coca-Cola Co. in College Sports Television.

Reports on the partnership between Turner Network Television, the National Football League, and Coca-Cola on a programming project of `Super Bowl Weekend.' Expected date of air time showing; Cost of advertising sponsorship; List of advertisers; Package inclusions of sponsorship.

Reports on Coca-Cola Co.'s `Red Hot Summer' 1994 promotional plans that would run across 20 cable television networks. Pitching of the cable industry through Cable Television Advertising Bureau; Duration of the promotion; Target audience; Effects of the promotion on participating networks and local bottlers; Concern over Coca-Cola's request for cable networks to provide 15 target ratings points worth of spots each week.

The article looks at Kendra Hatcher King, worldwide director of insight and initiative for Initiative of Starcom MediaVest Group (SMG). The author focuses on King's work with the Coca-Cola company and her position on SMG's diversity Diversity Council.

The article discusses guerrilla marketing by beverage industry firm Coca-Cola Co. in which the company created webcasting of a soda machine rigged to give consumers items other than cans of Coca-Cola.

Reviews are offered for collaborative advertising between consumer brands and musicians in campaigns for Coca-Cola and Atlantic Records, beverage Crystal Light and singer Estelle and mobile device maker BlackBerry and musical group U2.

The article discusses beverage industry marketing. There was a 2 percent decline in overall sales of noncarbonated beverages such as energy drinks in 2008. Both Coca-Cola Co. and Pepsico have responded by launching major advertising campaigns for their soft drink, while reducing advertising spending for other beverages.

The article reports that Home Box Office has attracted two corporate sponsors for its December 6, 2008 pay-per-view broadcast of the boxing match between Manny Pacquiao and Oscar De La Hoya. Tecate beer, imported by Heineken USA, and Full Throttle energy drink, a Coca-Cola Co. product, will offer consumers who purchase their products $20 rebates on the $54.95 price of purchasing the fight from their cable television service.

The article reports on the innovations in the product placement segment of the advertising industry, referred to as hybrids. These television commercial and integration combinations differ from commercials in that they refer to part of the program. Examples of these hybrids are the spots during the Discovery Channel's "Shark Week" shows, and the spots during the NBA Playoffs that showed basketball players drinking Sprite while discussing the NBA Slam Dunk contest.

The article discusses television advertising in the beverage industry. Beverage companies such as Coca-Cola and PepsiCo are using television to promote bottled water brands. The author suggests sports drink company Gatorade will continue to use celebrity endorsements to promote its products. The advertising agency Crispin Porter and Bogusky created an advertising campaign for the beverage Coke Zero. The author suggests advertising spending has shifted from television to the Internet.

The article profiles NewMediaMetrics, a company that measures television viewers' emotional attachment to brands. The company's clients include Procter & Gamble, Coke, and General Motors. It is based on research methods that were originally developed by Jonathan Bowlby in the 1930s to measure attachment between mothers and children.

The article discusses the television marketplace. Companies, such as Johnson & Johnson, that did not guarantee ad money for television airtime upfront in 2007 for 2008 have had to pay as much as 50% over upfront pricing. Coca-Cola and Bank of America also did not join the upfront buying with Coca-Cola spending four times as much on its online investment.

The article announces that Turner Sports and Turner Network Television have agreed to air a Wide Open Coverage race again in 2008 which features no commercial breaks. Instead they air branded content in a smaller on-screen window. Advertisers include Auto Zone and Sprint, Ford, Goodyear, and Miller Brewing Company. Coca-Cola will replace Pepsi as the on-track sponsor. The race will be known as the Coke 400. Turner sports says there will be more interaction between the broadcast and Nascar.com

The article reports on the beverage industry's plans to use television to promote healthier drinks as well as traditional cola brands. The Coca-Cola Co. Is heavily marketing the non-calorie brand Coke Zero with a series of television ads and will continue their "Coke Side of Life" campaign. PepsiCo has spent less on network television advertising but will launch a campaign called "More happy" and offer Diet Pepsi Max and the all-natural drink Izze.

The article discusses the best consumer-generated media used in internet advertising, as determined by the periodical "MediaWeek." The performance artist group Eepybird, featuring Fritz Grobe and Stephen Voltz, created online films that showed how putting Mentos candies in the beverage Diet Coke creates a geyser. Coca-Cola decided to use the consumer-generated media in its advertising.

The article offers updates on mass media markets in the U.S. Media buyers have been busy in finalizing their upfront television advertisement orders. Upfront holdouts Procter & Gamble and Coca-Cola have started to cut their deals on net cable advertising. Sales of magazines on toiletries and cosmetics have reportedly decline while those about medicine have been doing well.

The article focuses on the increase in the advertising budget being allocated by beverage companies to promote noncarbonated and energy drinks in television in the U.S. in 2006. Extended advertising support will be launched by Coca-Cola for its Full Throttle, Full Throttle Fury and the Vault hybrid energy soda. Beverage companies will continue to spend for their diet offerings following the increased sales of the segment in 2005. A new diet line of flavors are expected to be launched by Pepsi in summer 2006.

Reports on the addition of Coca-Cola and Miller beer in the list of advertisers for the telecast of the Academy Awards on March 5, 2006 on ABC. List of other advertisers for the event; Information on the household rating produced by the 2005 Oscar telecast in the U.S. according to Nielsen Media Research data; Reason for the interest of many advertisers in the telecast.

The article reports on the relationship between Coca-Cola Co. and Creative Artists Agency as of January 2006. The reason behind the decision of Coca-Cola to hire Creative Artists Agency is discussed. The high costs of Creative Artists Agency's retainers had affected its relationship with Coca-Cola. Coca-Cola has decided to rebuild its marketing operations.

Presents an update on news related to the U.S. media industry as of June 6, 2005. Appointment of Donna Gregg at the Federal Communications Commission; Sponsor of Court TV network's new reality series "The Takedown"; Value of the sponsorship deals signed by Anheuser-Busch, Coca-Cola and American Express with ESPN for its Sports-Center Across America initiative.

Reports that the advertising market will benefit from the planned expansion of the U.S. soft drinks industry in 2005. Growth of the diet cola category in 2004; Increase in the advertising budget of Coca-Cola in the diet cola category; Target market of Cadbury Schweppes on its campaign for Diet Dr Pepper.

Reports on new product launches of beverage companies in the U.S. which focus on low-carbohydrate diet carbonated drinks. Effort of Coca-Cola company in promoting its products; Brand of beverages launched by Pepsi company; Information on the advertising spending of soft drink manufacturers.

Presents updates on various issues in the U.S. mass media as of September 22, 2003. Contenders for the media planning and buying account of Coca-Cola; Renewal of the agreement between National Cable Television and MTV Networks; Promotion of Polly Powell at NBC.

Presents news briefs on alliances among mass media companies in the U.S. as of April 22, 2002. Recapitalization agreement entered into by Reader's Digest Association and Readers' Digest Funds; Marketing partnership between the National Basketball Association and Coca-Cola Co.; Affiliate deal between Fine Living network with National Cable Television Cooperative; Deal between MTV Networks and Time Warner Cable for CMT: Country Music Television.

Focuses on the advertising efforts of beverage companies Coca Cola and Pepsi in the United States for the year 2000. Outlook of the companies for the stability of their prices as they plan to focus on non carbonated drinks; Volume growth of Coke soft drinks; Failure of the advertisement launched by Cliff Freeman & Partners for the Coke brand; Competition between the Coke and Pepsi brands; Plan of Pepsi to release beverages under its Tropicana brand.

Deals with several companies in the United States which aired the most number of television commercials during the NBC's national coverage of the 2000 Summer Olympics. Numbers of the advertisements of General Motors, Coca-Cola, AT&T and IBM; Internet companies who advertised in the sports event; Total number of commercials aired at NBC network.

Reports on Coca-Cola Co.'s online promotion for Coke Classic with the help of Martin Interactive. Launching of the Christmas-themed promotion; Promotional Web address and CD offer; Talks between Coca-Cola and Thunder House and Blue Marble ACG.

Highlights the commitment of Coca-Cola Co.'s Sprite brand to its first Internet sponsorship in a venture with Internet television network Pseudo Programs of New York. Sprite's sponsorship of Pseudo show 88Hip-Hop; Cybercasting of The 88Hip-Hop Sprite Summit; Sprite's target marketing to core audience.

Focuses on the television advertisement developed by Lowe & Partners for Coca-Cola's Diet Coke. Date of launch of ad; Creation of relevance to different consumer lifestyles.

Reports that Coca-Cola and MTV Networks have called off negotiations on a 1996 renewal of Coke's advertising deal with the cable network.

Reports that Coca-Cola will try once more to get its Fruitopia fruit-drink brand on track in the Spring of 1996 with a national under-the-cap promotion anchoring a program that also willl include different packaging and advertising. Factor behind the initial failure of the product in the United States market.

Reports on the stalemate in the negotiations between Coca-Cola Co. and Music Television (MTV) to renew Coke's advertising schedule on the network for 1996. Wide differences on cost-per-minutes (CPM); Decline in Coke's ad spending on MTV in 1995; Deals presented by MTV to advertisers.

Reports on a television and radio advertising campaign launched by Lowe and Partners/SMS for Coca-Cola Co. Advertising budget.

Reports on Coca-Cola Co.'s agreement with NBC regarding the 1996 Atlanta Olympic Games exclusive telecast sponsorship rights.

Reports on Coca-Cola's plans to produce specials with cable's Turner Network Television (TNT); Developing a Big TV show; Programs tying into the Super Bowl in January 1995 and the NBA All-Star Weekend on February 1995.

Reports on the effect of Coca-Cola chief marketing officer Peter Sealey's ouster on Creative Artists Agency's (CAA) role in the marketing of Coca-Cola. Sergio Zyman as Sealey's replacement; Imminent reduction of CAA's role in Coke advertising; Zyman's reputation as a brilliant but difficult client who can be rough on advertising agencies; Likelihood of strengthed positions for IPG and Lintas Worldwide.

Announces Coca-Cola Co.'s decision to join Fox Broadcasting Co. to boost fountain sales in college cafeterias. `Fox Campus Fun Cup' promotion; Accompanying sweepstakes.