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Coke, MTV at odds on ads.
- Source :
- MediaWeek; 1/22/96, Vol. 6 Issue 4, p5, 1/3p, 1 Color Photograph
- Publication Year :
- 1996
-
Abstract
- Reports on the stalemate in the negotiations between Coca-Cola Co. and Music Television (MTV) to renew Coke's advertising schedule on the network for 1996. Wide differences on cost-per-minutes (CPM); Decline in Coke's ad spending on MTV in 1995; Deals presented by MTV to advertisers.
- Subjects :
- CABLE television networks
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 6
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 9603061147