Search

Your search keyword '"*RELATIONSHIP marketing"' showing total 1 results
Start Over Descriptor "*RELATIONSHIP marketing" Topic advertising media planning Journal mediaweek Publisher adweek, llc
1 results on '"*RELATIONSHIP marketing"'

1. Out of Balance.

Author

Dunetz, Jeff

Subjects
*PRINT advertising, *MASS media, *RELATIONSHIP marketing, *MARKETING, *ADVERTISING media planning
Abstract

Comments on the significance of print media to relationship marketing. Information on the nature of the media-planning process; Categorization of magazines in media-planning; Factors to be considered in print planning.

Published
2005

Catalog

Books, media, physical & digital resources
See catalog results