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Out of Balance.

Authors :
Dunetz, Jeff
Source :
MediaWeek. 5/9/2005, Vol. 15 Issue 19, p24-24. 1p.
Publication Year :
2005

Abstract

Comments on the significance of print media to relationship marketing. Information on the nature of the media-planning process; Categorization of magazines in media-planning; Factors to be considered in print planning.

Subjects

Subjects :
*PRINT advertising
*MASS media
*RELATIONSHIP marketing
*MARKETING
*ADVERTISING media planning

Details

Language :
English
ISSN :
1055176X
Volume :
15
Issue :
19
Database :
Academic Search Index
Journal :
MediaWeek
Publication Type :
Periodical
Accession number :
17091562

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Authors Abstract Subjects Details