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Your search keyword '"Business-to-business advertising -- Case studies"' showing total 8 results
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8 results on '"Business-to-business advertising -- Case studies"'

1. Reports on Engineering from Cardiff University Provide New Insights (Examining a Client Network Development Framework for a Logistics Service Provider: a Longitudinal Case Study)

Subjects
Logistics services -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Cardiff University
Abstract

2022 AUG 6 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- New research on Engineering is the subject of a report. According to news reporting [...]

Published
2022

2. Studies from University of Quebec Abitibi Temiscamingue Have Provided New Information about Business and Industrial Marketing (Salesforce Responsive Roles In Turbulent Times: Case Studies In Agility Selling)

Subjects
Sales personnel -- Case studies, Sales management -- Case studies, Business-to-business advertising -- Case studies, Sales management, Advertising, marketing and public relations, University of Quebec
Abstract

2021 AUG 21 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Business - Business and Industrial Marketing have been published. According [...]

Published
2021

5. New Findings from Monash University in the Area of Industrial Marketing Reported (Ameliorating Food Loss and Waste In the Supply Chain Through Multi-stakeholder Collaboration)

Subjects
Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Monash University
Abstract

2021 MAY 22 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Fresh data on Marketing - Industrial Marketing are presented in a new report. According [...]

Published
2021

6. Data from University of Portsmouth Provide New Insights into Business and Industrial Marketing (The Dark Side of Effectuation In a Key Account Management Relationship)

Subjects
Snack foods industry -- Case studies, Snack foods -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations
Abstract

2021 JAN 2 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Business - Business and Industrial Marketing have been published. According [...]

Published
2021

7. Research on industrial marketing described by scientists at Aarhus University

Subjects
Business-to-business advertising -- Case studies, Universities and colleges -- Case studies, Advertising, marketing and public relations, Aarhus University
Abstract

'The paper addresses the role and use of theory in theory-building case research. How to use existing theory in theory-building efforts is a crucial, yet somewhat overlooked challenge within qualitative [...]

Published
2010

8. Research results from Bocconi University update knowledge of industrial marketing

Subjects
Business-to-business advertising -- Case studies, Universities and colleges -- Case studies, Advertising, marketing and public relations
Abstract

According to recent research published in the journal Industrial Marketing Management, 'In this study, we focus on the pursuit of cross-functional integration between suppliers and retailers along the different phases [...]

Published
2010

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