Data from University of Portsmouth Provide New Insights into Business and Industrial Marketing (The Dark Side of Effectuation In a Key Account Management Relationship)

Source :: Marketing Weekly News. January 2, 2021, 50
Publication Year :: 2021
Abstract: 2021 JAN 2 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Business - Business and Industrial Marketing have been published. According [...]

Subjects :: Snack foods industry -- Case studies
Snack foods -- Case studies
Business-to-business advertising -- Case studies
Advertising, marketing and public relations

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