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The article discusses the rising demand for marketing educators in the U.S. in spite of troubled economic times. According to a report by task force of the American Assembly of Collegiate Schools of Business for the academic year 1982-83, there will be 6.3 job openings in marketing education for every qualified candidate. In the annual Higher Education General Information Survey conducted by the National Center for Education Statistics of the U.S. Department of Education, only 13 schools reported doctoral degrees in marketing in 1980. Only 35 doctoral degrees in marketing were granted in 1980 , only 32 in 1979.

Several charts are presented that show the 8-year trend of higher education, business and marketing degrees granted as well as the 8-year trend decline in marketing education's share of all business degrees granted.

The article reports on the number of marketing degrees granted by U.S. colleges and universities in 1982. Marketing's current share of all business degrees is cited. Result of the annual Higher Education General Information Survey conducted by the U.S. Department of Education's National Center for Education Statistics is provided. The growth of the interest of women in marketing as an academic specialization is discussed.

This article focuses on marketing's share of all business degrees in the U.S. Colleges and universities in the U.S. granted 24,225 degrees in marketing in 1980. This is the highest number of degrees ever granted in one year. In 1980, 62% of marketing degrees were earned by men, with women increasing share at all three degree levels. With a share of 9.8% of all business degrees in 1980, marketing continues to hold its own. All data are from the U.S. Department of Education's National Center for Education Statistics. In 1980, 404 business schools reported granting marketing degrees.

Focuses on the status of marketing degrees offered by colleges and universities in the U.S. in 1979, according to data from the National Center for Education Statistics of the U.S. Department of Education. Percentage of marketing degrees received by men; Decline in marketing doctoral degrees among women; Number of schools that are granting the degree as of the year.

Reports on the increase in number of grants for marketing degrees provided in the U.S. as of 1980. Growth of the number of women awarded with marketing degree grants; Stabilization of marketing's share of all business degrees; Shortage of qualified women to teach marketing.

Reports on an increase in marketing degrees granted between 1975 and 1977 and a decline in the share of marketing to all business degrees granted by U.S. colleges and universities. Number of degrees in marketing that were granted in several schools; Ratio of men to women who are receiving marketing degree; Forecast on the demand for women with doctorates.

Provides information on several trends in corporate marketing research in the U.S., as of March 1975. Background on an increase in marketing research budgets; Reasons behind the improvement in research staff productivity; Factors that contributed to recognition of equal pay and opportunity for women.

The article presents an obituary for Doctor Dik Warren Twedt, professor at the University of Missouri in Saint Louis, marketing researcher and member of the American Marketing Association (AMA).

Emphasizes the significance of speedy response to consumer complaints based on the speech given by Dik Twedt of the University of Missouri during the 1979 conference of the American Marketing Association. Results of a survey conducted by Twedt and a graduate student regarding consumer complaints; Types of complaints; Effectiveness of prompt answers.

Reports on the increase in the number of market research departments in the U.S. according to the "1978 Survey of Marketing Research" published by the American Marketing Association in 1979. Remarks from Dik Warren Twedt, professor of marketing at the University of Missouri in Saint Louis, Missouri, on the study; Comparison of compensation between women and men employees in the marketing research sector; Difference of roles portrayed by marketing research and research director.

Reports on an award received by James F. Haake, senior vice president of Southwestern Bell Telephone Co., from Dik Twedt, president of the American Marketing Association's Saint Louis, Missouri Chapter, in 1980.

The article reports that the 1978 survey of marketing research will again be conducted under the direction of Dik W. Twedt, professor of marketing, University of Missouri-Saint Louis, who also conducted the 1963, 1968 and 1973 studies. The American Marketing Association continues to receive requests for information on current salary levels among marketing researchers. A table was prepared to update the 1973 survey's 1972 data. Although all levels of compensation are higher in 1973 than in 1968, it is interesting that for the top four job levels, the rate of increase has been less than that for the average hourly earnings of manufacturing production, workers or the U.S. All Items Consumer price Index.

The author comments on the front page articles by Professors Dik W. Twedt and Ben M. Enis in the July 30, 1976, Special Marketing Education Issue of the "Marketing News." Twedt states a possible serious problem that should disturb all marketing educators and practitioners. The author proposes a precollege promotional effort in attacking this problem including the need of every marketing educator and practitioner to go out and sell the marketing profession at every opportunity.

Interviews Dik W. Twedt, vice president of the American Marketing Association (AMA), on the organization's Conferences and Publications Division. Status of the reorganization of the AMA Publications Board; Qualifications for the editor position in the "Journal of Marketing Research"; Plans for the 1975 International Marketing Conference.

The article presents information on the delay in the publishing of the American Marketing Association's (AMA) 1973 Survey of Marketing Research. According to Dik Warren Twedt, vice president-elect of the AMA's Conferences and Publications Division, unforeseen printing complications are delaying the publishing of the research survey. He further reports that copies of the publication are expected to arrive in the AMA's Central Services Office in Chicago in January. This report will be the fifth report in a series begun in 1947 and will develop data on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel.

The article reports on career developments in the field of marketing. Edward C. Boldt was appointed as the president and chief executive officer of the Pontchartrain State Bank. Nicholas Gordon has been named the director of the bank. Palshaw Measurement of Southport, Connecticut, has appointed John A. Casartelli as the vice president and account supervisor. Spiro & Associates of Philadelphia has appointed Stan Hunter as director of research. Dik W. Twedt has joined the University of Missouri at St. Louis as a professor of marketing.