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The article presents the author's views on the growth in the media industry in 2014 in Canada. He opines that community papers, which were forecast to grow in 2013 is one potential positive in print media. He comments that as connectivity becomes increasingly pervasive in all of lives, video and particularly mobile investment are expected to continue to post huge gains of 25%-30% per year.

The article focuses on various digital networks in Canada. It is noted that a 24-hour English Language network for news, information, sports and entertainment programming is CBC Television. It is mentioned that a French-language television network owned by CBC is Radio China while a mix of news, drama, comedy and reality programming is featured on CTV Two.

The article focuses on newspaper advertising in Canada as of 2014. It is noted that newspapers continue to reach almost 40% of adults on a daily basis, and 65% on a weekly basis although the reach of printed newspapers in Canada has been on a slow decline. It is stated that newspapers have invested in digital technology to communicate with their readers and a daily newspaper is read by almost 80% of Canadians every week.

The article focuses on Newspapers Canada's 2013 Daily Newspaper Circulation Report, which found that a digital paywall has been erected by 13 publications in 2013, bringing the total number of papers charging for digital access to 33. It is mentioned that as publishers seek to replace dwindling print advertising revenue, growing adoption of paid digital access is suggested in the report.

The article presents information related to community newspapers in Canada. It is noted that stories and information that readers want to know about their neighborhood are delivered by community newspapers that are read by many audiences-families, homeowners, empty-nesters as well as professionals. It is mentioned that a community newspaper is read by 61% of adults.

The article offers information on the multiculturalism and ethnic media of Canada and discusses various aspects related to Canadian population. Topics include understanding ethnic group of country, ethnicity multicultural marketing and advertising media channels and growth of ethnic opportunities in multiculturalism.

The article offers information on "Feel Flavour," sonic poster developed by Grey London, designing company in Canada. It mentions that the poster helps in bringing herbs and spices to life with the help of sight and sound. According to executive creative director, Nils Leonard, the poster is a challenge to dramatize in a fresh way.

The article focuses on the efforts of alternative weekly publishers in increasing business revenues in Canada. The plan to shutdown the 27-year-old alternative weekly newspaper "Montreal Mirror" is outlined. Other alternative weekly publications are highlighted which include "The Hour," "Winnipeg Free Press" and "Uptown."

Several charts and statistics related to newspaper and magazine advertising in Canada including newspaper readership from 2008-2012, magazine readership from 2009-2013 and the circulation of newspapers and magazines.

The article reports on the trend of showrooming and its impact on retailers in Canada. It mentions the largest electronics retailer Best Buy Co. Inc. which was forced to close its branches and terminate hundreds of employees in the country due to the said practice. Furthermore, managing director Jeff Lancaster of the marketing consultancy firm Outrider Canada notes the need for retailers to establish a must-have-in-store experience for responding towards the trend.

The article reports that brand extensions are being experimented by the Canadian newspapers to attract new advertisers engage existing readers. It is stated that one of a growing number of new content plays and brand extensions being launched by newspapers in an attempt to offset declining ad revenues is gastropost. It is noted that newspapers were already producing food content with regular food and recipe sections.

The article reports on the efforts of the national newspapers in Canada to reposition their products to generate more revenue, reduce costs, and increase readership. It says that the newspapers' share of global advertising has dropped 12% from 2001 to 2011 and advertising revenues fell from $2.6 billion in 2005 to $1.9 billion in 2011. It also notes the challenges and opportunities for improvement in newspaper and digital subscription revenues.

The article focuses on the journal's 12th annual Salary Benchmark report that lists people who played major roles in the marketing industry in Canada. The list includes senior community manager Brendan Sera-Shriar at Mega Brands Inc., and digital and social marketing director Jerry Sen at Maple Leaf Foods Inc. Also, the list gives an idea of what a leader makes, and not only to figure out if one deserves a raise.

The article presents information related to the television viewing in Canada. It is stated that adults spend 29.7 hours per week viewing television on average while teens spend 22.1 hours. It is noted that some of the national networks in English language are CBC Television, CTV. Global and City. It is mentioned that the available Canadian Conventional channels are shared by the national television audience.

The article presents information related to the newspaper advertising in Canada, It is noted that a quarter of all advertising occurs in newspapers and 121 dailies and over 1,100 community newspapers circulate in Canada. It is mentioned that Canadians find the ads in newspapers most acceptable vs. other media and are the most trusted.

The article presents information related to community newspapers in Canada. It is stated that more than 1,100 community newspapers circulate more than 15 million copies in key metropolitan areas, rural and remote regions every week in Canada. It is mentioned that provide printed newspapers are provided to local households one or more times each week by community newspapers across Canada.

The article presents information related to the out-of home (OOH) advertising in Canada. It is stated that a 2.5% increase in OOH advertising revenues is predicted in 2012 by ZenithOptimedia in Canada. It is noted that OOH is generally categorized into two groups, traditional and non-traditional. It is mentioned that Out-of-Home Marketing Association of Canada (OMAC) promotes the OOH advertising industry.

A chart is presented listing the top 20 markets for out-of home advertising distribution in Canada including outdoor digital, mall and parking lots.

The article reports that the latest effort in an ongoing, two-year campaign to improve the public image of Canada's oil industry has been made by the Canadian Association of Petroleum Producers (CAPP) through placing an ad on the campaign's website OilSandsToday.ca. It is noted that Alberta's oil patch has already been associated with burst pipelines and soaring greenhouse gas emissions by too many Canadians.

The article reports on the findings of the 2011 Newspaper Audience Databank (NADbank) Fall Readership Study which suggests that Saturday newspaper reach only 28% of adults in Vancouver, British Columbia, the lowest among Canada's major markets. The survey suggests that across the six largest markets in Canada, printed dailies reach between 44% to 50% of those above 18 years of age.

The article profiles Campbell Co. It is reported that, the company launched Nourish brand in February 2011 which includes two varieties, Six Vegetable Grain and Hearty Chicken Bean, capable of providing a full serving of three food groups including, vegetables, grain, and protein. It is reported that, the company has also donated 100,000 cans of Nourish to food banks across Canada.

The article offers information on Torstar Corp., an independently-owned Canada-based media company. It states that its headquarter is in Yonge Street in Toronto, Ontario. It also informs about the properties of Torstar Corp. which includes Olive Media, WagJag, Web2Mobile and Sing Tao and its objective to create new audience and advertisers.

The article focuses on the challenges involved in changing Canada's metric system to measure television commercial ratings rather than television program ratings. A comparison to the metric system C3, used by major networks in the U.S., has been made. According to chief executive officer (CEO) and president of the Television Bureau of Canada (TVB) Theresa Treutler, the commercial rating system will just be a different currency for the same product and audience.

Several appendixes are presented that show people's trend of television (TV) viewing in Canada, along with the list of information on various TV networks including digital G4, IChannel, and Investigation Discovery.

Several appendixes are presented that show people's interest in newspaper reading in Canada.

Several appendixes are presented that show people's trend of reading daily newspapers in Canada by offering various data including, daily newspaper circulation and cost, and details of the market size of various publications such as "Toronto: Star," "London: Free Press," and "Red Deer: Advocate."

Several appendixes are presented that show people's trend of reading community newspapers in Canada.

The article offers information on the out-of-home advertising industry in Canada which is promoted by Out-of-Home Marketing Association of Canada (OMAC). It presents briefs on various forms of out-of-home media including horizontal and vertical posters, electronic messages, and backlit outdoor. It also contains charts depicting out-of-home media distribution in Canada.

The article offers information on flyer media in Canada. Flyer helps gain readership by advertising the journals. Flyers are distributed among all deliverable households including subscribers and non-subscribers of newspapers. A brief on the Flyer Distribution Standards Association (FDSA) operating in Canada is also given in the article.

The article focuses on "back to school," which means back to business at university and college campuses for marketers in order to turn 18- to 24-year-old students into brand advocates and lifelong customers. It is stated that this is an ideal opportunity for brands, as many students are making big purchases for the first time. According to a survey, 29 percent of 18- to 24-year-olds will buy a mobile phone in the next month, while 28 percent will buy a computer in Canada.

The article discusses how the use of XML-based standard established by Donovan Data Systems Inc. has made the job of television (TV) buyers and sellers easier across the industry in Canada. As stated, the use of XML has also contributed in saving tress as it enables buyers and sellers to use the same page for sharing information quickly and efficiently.

The article presents views of several executives including Aidan Tracey, Brett Marchand, and Stuart Payne regarding the approach and impact of advertising expert Tim Penner on the marketing industry in Canada.

The article reports that according to executive Walter Levitt, senior-level marketing and advertising executives have left Canada over the past decade to pursue a career in the U.S. The number of individuals who left Canada to live in the U.S. on either a temporary or permanent basis dropped from 113,000 in 2000 to 73,000 in 2006.

The article announces several recipients of the 2011 Marketing Awards of Canada for newspaper advertisement, from the periodical "Marketing Magazine" including one from Rethink Inc. for the company Orkin Canada, one from Cossette Inc. for Old Port of Montré Corp. and one from Rethink Inc.

The article discusses the state of magazine publishing industry in Canada and the impact of technologies like tablet computers and iPad on it. According to the Spring 2011 report from the company Print Measurement Bureau, the digital media has not affected the publishing industry much. Publishers are using social media, customized content and special event to gain consumer confidence. Also, as part of business strategy, publishers are working in close association with advertisers.

The article offers information on the importance of social media applications in improving traditional loyalty programs in Canada. It mentions that social networking websites like, Facebook and Twitter helps marketers in improving the relationships with consumers through communication. According to John Dawkins, partner in Canadian retail sector, social media channels improves the comfort of customers to share personal information with brands.

The article presents a cheat sheet that allows marketers and politicos to engage the minority groups on their own terms in Canada. It mentions that faster payment methods should be offered to Chinese customers by financial service industries. According to Sachi Mukerji, chief executive officer, Chinese use to take larger and more complicated financial decisions which involves, credit and debt.

The article offers information on the behavior marketers towards Africans and Caribbean Canadians in Canada. It mentions that due to language barrier, black consumers are often overlooked by the marketers. It mentions that the population of Blacks increased by 18 percent as compared to 5 percent increase in Canada's population between 2001 and 2006.

The article offers a six-step action plan for advertising to preschoolers online in Canada. A recent study indicates that children are using digital media at ever younger ages and in ever larger numbers than before. Advertising, games and other activities are now included in 90% of Canada's 50 most popular children websites.

The article presents comments of business executives, results of an opinion poll and a quiz on multimedia campaigns. According to the Chief Communications Officer of Media Experts M.H.S. Inc., Lauren Richards, trying harder and having talent are the key points for staying ahead of the competition. The opinion polls depicted that 19.8 percent people believe there is no threat to full-service agencies' dominance of advertising in Canada.

The article differentiates between media suppliers and agencies. It states that the newspaper distributed across Canada, "Metro," opened its creative department in 2008, to be an additional resource for advertisers, who want more than a quarter page advertisement. It mentions that CTV Outside Broadcasts Ltd. is trying to develop custom branded content programs as media companies are adopting the new world much quicker than traditional agencies.

The article discusses various reports published within the issue, including one by Matt Semansky on strategies to be adopted by newspaper companies in 2011 to make news business relevant to readers and marketers, and one by Kevin Newman on the future of Canadian newspaper industry.

The article presents several strategies for Canadian newspapers to be adopted in 2011 to make the news business more relevant to audiences and marketers. It suggests developing iPad software applications; using Daylife Inc., a service that allows editors to source news content from around the world and arrange it into attractive digital packages; and tracking the media consumption habits of readers.

The article discusses the move of "Globe and Mail" newspaper to change its design to become the multiplatform media company in Canada.

The article reports on the closure of Canwest Media Inc. in Canada. It states that it is caused by Leonard Asper, the chief executive officer (CEO) of Bank of Nova Scotia who blocked the creditors from trying to sell the newspaper company. It also mentions that Asper was fighting to stop the sale proceedings and argued that the newspaper will sell more in a better economy.

The article reports on the revenues achieved by the advertising campaigns of Postmedia Network in Canada. It states that during the third quarter of 2010, its publishing revenues had increased to 1 percent due to the streamlining costs, change of circulation strategy, and proactive advertising approach. It notes that the revenues of the company came from its print products. It also mentions that the company has been progressive in areas such as digital.

Several charts are presented highlighting the market data in Canada including the provincial data of markets, markets with population of more than 100,000, and cultural diversity population percentage.

The article offers information on several television networks in Canada. It highlights the television in the country including Canadian Broadcasting Corp. (CBC) Television, Global Television Network Ltd., National Geographic Channel, and Aboriginal Peoples Television Network. Several charts including average viewing trend, Canadians' viewing habits, and National Television Audience Share.

The article offers information on several radio networks in Canada. According to the CRTC Communications Monitoring Report, there are about 1213 radio services, featuring English and French languages, in the country. In addition, there are about 91% of radio listeners in the nation. Several charts including share of radio hours, AM/FM share of tuning by age group, and average quarter-hour ratings are also presented.

The article offers information on the publication and readership of several daily newspapers in Canada. It mentions that there are about 123 periodicals that are circulating around the country. In addition, it cites the continuous growth of online daily news readership within the nation. Moreover, the formats of newspapers including broadsheet and tabloid are also cited.