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The article offers information on the out-of-home advertising industry in Canada which is promoted by Out-of-Home Marketing Association of Canada (OMAC). It presents briefs on various forms of out-of-home media including horizontal and vertical posters, electronic messages, and backlit outdoor. It also contains charts depicting out-of-home media distribution in Canada.

The article discusses the significance of eye-catching brilliance in promoting a product. Beyond a strong message and great design, capturing attention in a media-cluttered world requires eye-catching brilliance that special features like corporate colours, metallics, fluorescents or coatings with unique characteristics can provide. A new printing process that's taken off tike a flash, developed in the UK and beginning to take hold in Canada, is MetalFX (MFX). The technique can add a polished look to any printed piece, including this magazine's cover and the advertisements on the cover. The metallic effect achieves greater realism and luxurious attraction to any project where metal images are being reproduced or any photograph or illustration in need of extra sparkle.

The article focuses on the condition of out-of-home and transit advertising in Canada. It mentions the popularity and diversity of these advertising forms and cites that they are commonly used by most companies in promoting their products. It highlights the types of out-of-home advertising such as traditional and non-traditional scheme. Several charts including outdoor distribution and weekly average in-town per capita are also presented.

Focuses on the development of the seven-day transit shelter campaign system from Viacom Outdoor Canada. Expositions of business short-term promotions; Capabilities of the advertising system; Impacts on products and service marketing.