1. MULTIPLYING YOUR RESULTS WITH CULTURE.
- Author
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Braun, Eduardo
- Subjects
- *
CORPORATE culture , *LEADERSHIP , *ORGANIZATIONAL structure , *MARKETING strategy , *CORPORATE accounting , *PERSONNEL management - Abstract
The article offers the author's insights regarding the power of culture in the leadership strategy focusing on the dual framework of business. Topics include the representation of the dual framework in leadership and business as usual pillars in the business culture and strategy, the role of leadership which has components such as people, communications and decision making and the functions of business.
- Published
- 2016
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