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Your search keyword '"Keenan, Kevin L."' showing total 5 results
Start Over Author "Keenan, Kevin L." Journal journalism educator
5 results on '"Keenan, Kevin L."'

1. Advertising Field Experience and Experiential Learning.

Author

Keenan, Kevin L.

Abstract

Presents research describing internship arrangements at colleges and universities with advertising programs. Finds that internships are widely used, are most often optional, and are usually awarded academic credit. Discusses grading systems, scheduling, employment offers, and types of work required. (SR)

Published
1992

5. Broadcast Advertising Copywriting (Book).

Author

Keenan, Kevin L.

Subjects
BROADCAST advertising, NONFICTION
Abstract

Reviews the book "Broadcast Advertising Copywriting," by William M. Hagerman.

Published
1991

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