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This study aims to analyse how memorable local gastronomic experiences and tourists' gastronomy-related traits influence destination loyalty and future intentions. A fuzzy set model is used to examine these intricate relationships using samples of US tourists who visited Europe and Asia. The findings reveal that dimensions of memorable local gastronomic experience and their influence on destination loyalty differ based on tourists' personal gastronomic traits. Hospitality explained destination loyalty well when combined with social interaction, neophilia, and local gastronomy tourism-induced wellbeing. Theoretical and practical insights are provided to aid destination planning and local food marketing efforts. info:eu-repo/semantics/publishedVersion

This study aims to identify the role of seniors’ overseas travel motivations in terms of preferred attraction types and activities, socio-demographic features, and preferred travel-related features...

Cinematic nostalgia can influence visitors in choosing destinations where particular films have been made or shot. Focusing on the case of Hong Kong this study investigated the incidence of nostalg...

The purpose of this study was to identify the effects of a food tourism video clip created by a destination marketing organization on potential tourists’ perceptions of the destination’s food values, familiarity with the destination’s food, behavioral involvement with the destination’s food, and intention to visit the destination for food tourism. A number of important findings were generated. First, of the five food values, “global food” and “attractive food” significantly influenced the respondents’ familiarity with Hong Kong food. Second, for the Generation Y group, Hong Kong food values such as “global food”, “attractive food”, and “realistic restaurants” had strong effects on the viewers’ behavioral involvement with Hong Kong food, while no such relationship was found between food value and behavioral involvement with Hong Kong food among the non-Generation Y group. Third, comparison of two generation groups showed that “realistic restaurants” had significantly more influence on behavioral in...

This study attempts to develop a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas). Celebrity and dramatized characters strongly influenced the emotional involvement and referential reflection of this audience, whereas the effects of filming location and backdrops were relatively weak in this respect. It is worth noting that the perceived values of K-dramas did not have a direct effect on behavioral intention to visit film tourism locations. Rather, they are expected to lead to film tourism through a process of psychological and emotional involvement with the dramas. Further studies can beneficially apply this model to measure media value, audience involvement, and intention in different social and geographical settings.

The current study sought to identify the role of nostalgia in film tourism, specifically in relation to the development of preferred film tourism products and activities for potential Korean film tourists visiting the shooting locations of Hong Kong films made from the 1970s to the late 1990s. The findings suggest that the concept of nostalgia in the context of film tourism is multidimensional and consists of five identified domains. Of these domains, “reminiscence of mimicking”, “memory of film backdrops”, and “memory of Hong Kong history and culture” were highly significant in explaining familiarity with film destinations and the intention to engage in nostalgia film tourism. Differences in characteristics of respondents’ profiles were categorized into clusters generated using extracted domains. Among the four extracted clusters, the high film nostalgia group (Cluster 2) and the low film nostalgia group (Cluster 3) showed completely different characteristics. These differences included preferred...

This study aimed to determine whether, in accordance with socio-demographic and travel-related variables, there are differences in Japanese tourists’ preference, behavior, and perception of Hong Kong as a tourist destination. Diverse interesting results were revealed. Leisure group showed a higher preference than a non-leisure group for package tours, shopping, and participating in indoor activities. Male tourists showed more generosity in giving tips and a greater preference for shops with a “Quality Tourism Scheme” accreditation. A first-visit group showed the highest level of preference for shopping, spending more money than frequent-visitor groups. Hong Kong cultural and festival events were regarded as attractive tourist activities by one who had revisited Hong Kong three times or more even though the Japanese market is considered a tourist cohort that prefers shopping.

This paper analyzes television commercials (TVCs) launched by Korea Tourism Organization (KTO) from 1999 to 2012. By repeating shots of traditional and Korean popular (k-pop) culture, high-tech machinery, and sportsmanship, it is fair to say that Korean tourism TVCs both reflected and fueled the fad a target audience has for Korea. Hence the commercials not only promoted tourism, they were also projecting national power in general and cultural power in particular. It is surmised that through power projection the TVCs intend to create a country halo effect so that the country’s products and services may enjoy an aspired added value.

The goal of this study is to assess the effects the Korean food featured on the Korean TV drama series Daeganggeum has on the perceptions of national image and intention to visit Korea by residents of Hong Kong, Taiwan, and Thailand. Estimates of structural equation models are used for samples from the three countries to produce information for comparing relationships between variables: on preferring Korean food, the national image of Korea, and the intention to visit Korea for food tourism. The results show similarities and differences between the three national groups. Virtually identical models are found for Hong Kong and Taiwan groups. However, the comparison of Hong Kong and Taiwan groups to the Thailand group demonstrate differences. Specifically, in the Thai sample, distinctiveness of Korean food culture significantly increases the intention to visit Korea for food tourism. All three national groups demonstrate that a strong relationship exists between the national image of Korea and the in...

Seeing is believing. This idiom may not be true when virtual reality and perceived reality are ubiquitous in our daily life. However, visual (and audio) content is more effective in stimulating one...

A Korean TV drama series (Daejanggeum), with a story line focusing on Korean food, was exported to over 50 countries resulting in a surprisingly popular mega-hit. The popularity of this TV drama, transcended across countries and cultural boundaries, has brought an enhancement to the national image of Korea or national brand, and led to a surge in sales of Korean industrial products, as well as an increased interest in Korean tourism resources. This study attempted to empirically investigate the effects of the TV drama series on the national image and intention to visit Korea as perceived by Chinese diners. Interestingly, the “peculiarity of Korean culture” was a main reason for preferring Korean cuisine, which positively affected the perception of the national image and the intention to visit Korea to partake in food tourism. Further, this study suggests that future studies are needed to compare the results of this research according to national, ethnic, regional, or religious boundaries. The com...

Cross-cultural understanding in tourism is a well-researched area, but in spite of great amount of time and money spent on cross-cultural training programs, this study suggests miscommunication continues to exist, caused by differences between expected and actual host or guest behavior. A gap, therefore, appears to exist between theory and practice. This article argues that much of this gap can be attributed to international tourists behaving in a manner that diverges from their expected cultural norms when they travel. They join a temporary “tourist culture” that sanctions, and indeed, encourages alternate behavior. Tourist behavior, therefore, represents a combination of national and “tourist” cultures. This proposition is tested by comparing the expected and actual behavior of Korean tourists visiting Australia. The study found that both tourists and frontline hotel staff noted that tourists behaved in a less restrained manner than expected. These findings have significant implications for cro...