1. Embedding the United Nations Sustainable Development Goals (SDGs) in Marketing Education.
- Author
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Voola, Ranjit, Bosangit, Carmela, Polonsky, Michael, Rosenbloom, Al, and Goswami, Paromita
- Subjects
MARKETING education ,SUSTAINABLE development ,EXPERIENTIAL learning ,PSYCHOLOGY of students ,KOLB'S Experiential Learning theory ,SUSTAINABILITY - Abstract
This document, titled "Embedding the United Nations Sustainable Development Goals (SDGs) in Marketing Education," discusses the increasing calls for the marketing discipline to engage with the UN SDGs. The article argues that marketing should create value for all stakeholders, including the community and the environment. It highlights the importance of marketing educators incorporating the SDGs into their curricula and provides examples of how this can be done. The document also presents several articles that explore different approaches to embedding the SDGs in marketing education. Overall, the authors emphasize the need for marketing practitioners and educators to proactively engage with the SDGs to address global challenges. [Extracted from the article]
- Published
- 2024
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