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The article presents information on legal developments in marketing relative to the regulation of monopolistic methods. In reference to market control, a legal action against Bliss & Laughlin Inc. in the U.S. is cited. In this case, the district court ruled that the company's acquisition of the Sierra Drawn Steel Corp. did not violate the antimerger laws. Since the passage of the CelIer-Kefauver Amendment to Section 7 of the Clayton Act, horizontal mergers have been treated severely by the courts. In regard to collusive practices, the case of Harold J. Silver Municipal Securities Co. v. New York Stock Exchange is cited. In this case, the Exchange's conspiring to deprive Silver of wire services was found to be legal.

The article speculates on U.S. price control policies in the immediate Post-World War II period. Experts contend that the immediate postwar period will be characterised by significant consumption. They say a large backlog of consumer purchasing desire will exist. At the same time experts predict that price control may face a strong opposition from U.S. consumers. They say a government price control policy will be needed however to prevent an immediate post-War price level rise and an eventual recession.

In a response to an earlier article from E.R. Hawkins, the author addresses the concerns raised by Professor Hawkins about the social implications of long- and short-run tendencies of resale price maintenance. Phillips takes issue with Hawkins' claim that the short run plays a more significant role for public policy. The article breaks down Hawkins' argument, addressing the manufacturer's costs of advertising and dealers' margins. He argues that public policy should have its foundations in long-run analysis.

The article presents information on legal developments in marketing relative to the regulation of monopolistic methods. One of the developments describes the case of United States v. The Lucky Lager Brewing Co., which focuses on quota limitations imposed by the court on the brewery and its effects on the company's performance. Another development describes the case of United States v. Loew's Inc., in which the court modified a previous ruling that tying the licensing of one motion picture to the licensing of another is illegal.