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Start Over Author "Wilson, Elizabeth J." Topic business Topic continuing education Journal journal of business-to-business marketing
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1. Commentary on: 'The Pedagogy of Executive Education in Business Markets,' by Narakessari Narayandas, V. Kasturi Rangan, and Gerald Zaltman.

Author

Wilson, Elizabeth J. and Zaltman, Gerald

Subjects
*EXECUTIVES, *BUSINESS, *CONTINUING education, *MARKETING
Abstract

Comments on the pedagogy of executive education in business markets. Provision of university courses on good foundational knowledge; Methods of institutions with higher learning on action learning in integrating change component of executive education; Integration of change effecting content in the courses for experiential learning exercises.

Published
1998
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