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Commentary on: 'The Pedagogy of Executive Education in Business Markets,' by Narakessari Narayandas, V. Kasturi Rangan, and Gerald Zaltman.

Authors :
Wilson, Elizabeth J.
Zaltman, Gerald
Source :
Journal of Business-to-Business Marketing. 1998, Vol. 5 Issue 1/2, p65. 6p.
Publication Year :
1998

Abstract

Comments on the pedagogy of executive education in business markets. Provision of university courses on good foundational knowledge; Methods of institutions with higher learning on action learning in integrating change component of executive education; Integration of change effecting content in the courses for experiential learning exercises.

Details

Language :
English
ISSN :
1051712X
Volume :
5
Issue :
1/2
Database :
Academic Search Index
Journal :
Journal of Business-to-Business Marketing
Publication Type :
Academic Journal
Accession number :
6704478
Full Text :
https://doi.org/10.1300/J033v05n01_06