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Commentary on: 'The Pedagogy of Executive Education in Business Markets,' by Narakessari Narayandas, V. Kasturi Rangan, and Gerald Zaltman.
- Source :
-
Journal of Business-to-Business Marketing . 1998, Vol. 5 Issue 1/2, p65. 6p. - Publication Year :
- 1998
-
Abstract
- Comments on the pedagogy of executive education in business markets. Provision of university courses on good foundational knowledge; Methods of institutions with higher learning on action learning in integrating change component of executive education; Integration of change effecting content in the courses for experiential learning exercises.
- Subjects :
- *EXECUTIVES
*BUSINESS
*CONTINUING education
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 1051712X
- Volume :
- 5
- Issue :
- 1/2
- Database :
- Academic Search Index
- Journal :
- Journal of Business-to-Business Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6704478
- Full Text :
- https://doi.org/10.1300/J033v05n01_06