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3. Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students

Author

Kropp, Fredric, Lavack, Anne M, and Silvera, David H

Subjects
Self-esteem -- Surveys, Consumer behavior -- Surveys, Students -- Surveys, Banking, finance and accounting industries, Business, Business, international
Abstract

A survey of 783 university students to examine inter-relationships between values (using the list of values), collective self-esteem (CSE), and consumer susceptibility to interpersonal influence (CSII) in four countries, Australia, Canada, Korea, and Norway is discussed.

Published
2005

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