2,810 results
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2. Ecolabel persuasion effect across cultures: a comprehensive meta-analysis
3. Situational control and strategic choices during supply chain disruptions: case studies of SME exporters
4. Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation
5. Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA
6. Unpacking the relationship between export coopetition activities and export sales performance
7. Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case
8. Drivers and mechanisms of consumer attitudes toward global brand activists: a mediated approach
9. Learning by exporting: the moderating role of employee human capital
10. How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness
11. Benefits or costs? Exploring the international expansion process of the business group
12. How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies
13. A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
14. Exploring the internationalization pathways of luxury SMEs: is there an asset of foreignness?
15. Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
16. International dynamic marketing capabilities: developments and a research agenda
17. The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
18. Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UK
19. Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers
20. New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
21. Supply chains and ecosystems for servitization: a systematic review and future research agenda
22. The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
23. Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets
24. Can customization promote product innovation in the global B2B market? Evidence from export manufacturing firms from emerging markets
25. International dynamic marketing capabilities and international performance during the pandemic: a study of export manufacturers from Poland
26. Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
27. Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms
28. How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach
29. What induces corporations to engage in controversial marketing and environmental practices? A linguistic perspective
30. Institutional distance and location choice: an experimental approach to the perception puzzle
31. Fencing or balancing? An exploratory study of Australian and New Zealand exporters’ strategic responses during the US-China trade war
32. Financial and non-financial factors for the success of hybrid offerings: evidence from multinational enterprises in an emerging market
33. Building a value-creating brand in internationalizing small and medium-sized enterprises
34. Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective
35. Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit
36. Export market orientation, performance and international partner selection: word-of-mouth referral versus direct contact
37. Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries
38. MNE innovation in the pursuit of SDGs in emerging markets
39. International servitization: theoretical roots, research gaps and implications
40. How international marketers make decisions: exploring approaches to learning and using heuristics
41. Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
42. Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
43. Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification
44. Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
45. Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation
46. Innovation and commercialisation: the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
47. Managers’ process thinking skills, dynamic capabilities and performance in export ventures
48. Examining the marketing performance of the firms from an international dynamic marketing capability perspective: moderating role of marketing leadership team
49. Triadic multilevel psychic distance in firm internationalization
50. Knowledge trajectories in the internationalization of the firm
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