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The digital media hasproven successful with a specific type of information which is of great interest to those readers, accustomed to using diverse technology that furnishes them with the news on a variety of platforms: internet newspapers, information on social networks, informative documents on video, etc. This article studies how the blogs have created their own niche among the readers of digital press and how they have been incorporated into the digital newspapers to the point where they now have their own section. A special study is also made of the main Spanish digital daily papers. [ABSTRACT FROM AUTHOR]

A methodology to implement a corporate external blog is proposed. Firstly, there is an introduction to the new models of organizational communication with customers and users resulting from the acceptance of new technologies in society and the development of Web 2.0. Secondly, the article delves into the blog concept and the benefits that this type of tool can bring to the corporate realm. It then covers the types and functions of blogs and finally proposes a methodology for successful implementation of an external corporate blog. [ABSTRACT FROM AUTHOR]

Description of an institutional blog, created by the library of the Colmenarejo campus of the University Carlos III of Madrid. The aim of the blog is to promote reading among the university population. After first assessing the potential of this participative digital medium for encouraging the use of literature collections, the article describes the steps taken by the library in this campaign that include acquisitions, exhibitions and book reviews posted to the blog. [ABSTRACT FROM AUTHOR]