Metodología para la implementación de un blog corporativo externo.

A methodology to implement a corporate external blog is proposed. Firstly, there is an introduction to the new models of organizational communication with customers and users resulting from the acceptance of new technologies in society and the development of Web 2.0. Secondly, the article delves into the blog concept and the benefits that this type of tool can bring to the corporate realm. It then covers the types and functions of blogs and finally proposes a methodology for successful implementation of an external corporate blog. [ABSTRACT FROM AUTHOR]