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New actors who link their activity to content distribution are leading the business of online media content. These actors adapt their operations to the demands of converging media context, and they propose business models oriented to user satisfaction. Among them, Netflix is notably highlighted for leadership in its home market, the United States, and in its international expansion. This paper presents in detail the Netflix business model with a case study that focuses on three key areas: the catalogue and monetization formula, policy relationships with key audiences (users, content providers and internet providers) and its internationalization strategy. Based on the results, the projection of this model in the Spanish media market can begin to be discussed. El negocio de contenidos mediáticos en internet está liderado por nuevos agentes que vinculan su actividad con la distribución de contenidos. Estos actores trabajan adaptados a las demandas del contexto convergente mediático, y proponen modelos de negocio orientados hacia la satisfacción del usuario. Entre ellos, destaca notablemente el caso de Netflix, por el liderazgo que ejerce en su mercado doméstico, Estados Unidos, así como por su expansión internacional. Se presenta en profundidad el modelo de negocio de Netflix con un caso de estudio que se articula en tres aspectos fundamentales: la fórmula de monetización y configuración de catálogo, la política de relaciones con sus principales públicos (usuarios y proveedores de contenido y de red) y su estrategia de internacionalización. A partir de los resultados, se abre una discusión sobre la proyección de este modelo en el mercado mediático español. Este artículo se enmarca dentro del proyecto de investigación (P1·1A2014-05) "La crisis de lo real: la representación documental e informativa en el entorno de la crisis financiera global", dirigido por el Dr. Javier Marzal-Felici y financiado por la Universitat Jaume I de Castellón.

Genette introduced and defined the concept of paratext in 1987, and applied studies have demonstrated the effectiveness of this methodological approach. However, reviewing the scientific literature shows a lack of studies of a paratext that is essential to the promotion of reading on social networks: public virtual epitext. The first aim of this paper is to review and analyze the scientific literature about virtual epitext. Next, we propose lines of research to advance the promotion of books and reading on social networks. Finally, we show the need to broaden the virtual epitext concept in order to analyze internet-related changes in the dissemination of books and reading.

The library of the Spanish open university Universidad Nacional de Educacion a Distancia ( UNED ) is involved in distance learning of information skills in formal postgraduate courses. This paper discusses action levels, structure, content, method, learning resources, tutoring, etc., and describes the student evaluation exercises. The formation of teams and the functions performed by embedded librarians is explained. Finally, the results of satisfaction surveys and the convenience to continue these training activities are discussed.

The aim of this paper is to analyse which production values are more determinant regarding the audience’s quality perception with respect to different types of entertainment television genres. In order to develop this study, we have taken into account production values such as the creative and technical quality, the host, the set and the content. The main source of data for this empirical study is an original survey. The target population consisted of the Spanish population and the sample was designed to be representative. The results show that in spite of the emergence of the connected TV –resulting from the convergence of television and the internet–, which is profoundly changing the audiovisual market, the cornerstone of their business remains the same: content quality.

With the development of information and communication technologies, particularly with regards to the Internet, the needs of the public and the ways in which they can access information have changed. The Web is changing the role of traditional libraries and that of librarians, and we see how the future of libraries is questioned more and more every day. In this paper, we discuss the need to redefine public library services and to understand libraries as social centres rather than cultural ones. Public libraries must strive to become meeting points for learning and social inclusion. In order to accomplish this, it is necessary to assume new work profiles and to shape and redefine the workforce of librarians. Only in this way will the public library be able to have social impact and validity as a relevant service in current society.

Zipf’s law is a theory based on mathematics and linguistics that analyzes and quantifies how words are distributed within a text. It is possible to represent by graphs and statistical analyzes which are the terms that are repeated over so that a ranking of keywords is created. This research found, through the Zipf’s law , variations and uniformities of written academic papers and they presented orally. The oral presentations were inserted in video form on YouTube , it was possible to recover automatically the transcript of the audio. Using a Bash script, texts and transcribed presentations were quantified and organized, thereby creating tag clouds and tables with rankings, facilitating the analysis of the contents. It was possible to identify the spheres of content, identifying common words or not and, mathematically, analyze and compare what was written with what was presented in oral discourse.

The internet is transforming the business model of the press. Free access to online news, increased competition and the crisis of the media sector has reopened the debate on the future of newspapers in the convergence era. The object of this paper it is to examine the basis of the new business models of the press on the Net. The analysis addresses the revenue sources for online information: advertising and sale of the product. The methodology is the case study, applied to the business strategies of four Spanish digital newspapers: the online versions of two main newspapers (Elpaís.com and Elmundo. es) and two pure digital players (Soitu and Factual).