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Purpose. Trending development potential of domestic machine-building enterprises in the conditions of European integration and the rationale for the approach to the assessment of its value. Methodology. The method of synthesis and analysis in determining trends and factors affecting the formation and development of the capacity of the machine-building enterprises of Ukraine, the classification method in the study of the elements of the economic potential, the method of abstraction in the justification of the main approaches to improve the management mechanism potential enterprises. Findings. The study identified the main features and trends in the development of the economic potential of companies in the industry of mechanical engineering Ukraine and Khmelnitsky region. On the basis of generalization of the results PEST-analysis and SWOTanalysis of engineering enterprises Khmelnitsky, identified strengths and weaknesses, advantages and disadvantages, political, economic, technological and social factors that influence the capacity building enterprises. Ppredlozheny main vectors to improve the management capacity and the main stages of its implementation. Originality. Expediency of scientific and methodical approach to the selection of the main factors determining the opportunity and development trends of the economic potential of the machine-building enterprises, process management tools evaluation and formation stages of the sequence. Practical value. The study identified the strengths and weaknesses, advantages and disadvantages, political, economic, technological and social factors that first need to be taken into account in the management of economic potential. Reasonable steps of forming a strategy for managing potential machine-building enterprises in the conditions of European integration. [ABSTRACT FROM AUTHOR]

Purpose. The determination of theoretical aspects and developing of practical recommendations as for the improvement of enterprise development strategy. Methods. Theoretical and Methodological basis of the research, which is based on the studies of national and foreign scientists which examined issues of strategic enterprises management of enterprises and organizations field. Designation of the main and entirely universal ways of improvements of the development strategy of enterprises. Results. The main branches of activities were investigated which may be the most advanced by the profit rank, prospects of further market development and the increase of the assets in value etc. Scientific novelty. The novelty of the obtained results is in the elaboration of theoretical ideas and methodological tools as for the improvement of strategy planning of economical advancement of enterprises. The practical significance. The practical utility of the obtained research results is in its feasibility of using the offered actions. The practical solution of problems which concerned with providing the profitability and also life existence of a business not only now but also in the prospect. [ABSTRACT FROM AUTHOR]