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The article profiles Thailand-based digital venture investor Arden Capital. The company is led by chief executive Adrian Vanzyl and was co-founded by Thai-American brothers Paul, John, and Tom Srivorakul. The company was established in Thailand, a country with a burgeoning e-commerce industry. It plans to spread out in Southeast Asia in the coming years. Vanzyl says that one digital strategy that the company is following is the popularity of gaming elements or gamification.

The article discusses the potential applications of the so-called gamification as a strategic management tool. It explains that interactive game helps in the production of chemicals by the body that positively influence engagement. It discusses different case studies on various applications of gamification and the characteristics of an effective game design.

The article discusses the gamification of online stock market trading which has increased the interest of Australia's investing public. It notes that while over half a million of Australians are actively trading online, online trading platform providers remain upbeat that the figures will increase as people seek more control over their investment decisions. It also elaborates on the prospects of the online brokerage firms in seizing the growing interest in self-directed investing.