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The article looks at the ways marketers are extending their advertisements during the Super Bowl XLI. According to the article, an increasing number of advertisers are employing all sorts of supplementary pre- and post-game efforts to maximize the value of their game-day advertisements. Advertisers are incorporating every form of modern marketing, such as user-generated advertising contests, video-sharing sites, blogs, and mobile advertising.

Focuses on the strategies used by Concord Confections to revive the sales of Dubble Bubble, a brand of bubble gum bought by the company from Marvel Entertainment Group in August 1998. Information on the prize contest of the company for the brand; Reason behind the decision of the company to choose mothers as the target of product advertisements; Campaign activities used by advertising agencies to promote the product.

The article examines marketing of Cheez Doodles brand snack food by its manufacturer Wise Foods. The company has created "Cheez Dudes," a trio of advertising characters, to serve as the basis of its advertising campaign. It has created a virtual reality game in which computer users can create rock music videos using the characters. This is an attempt to attract more teenagers to the product.

The article reports on a contest which has been created to coincide with an advertising campaign which has been developed by jewelry designer Stephen Webster and which features singer Christina Aguilera. The contest allows consumers to submit their suggestions for captions which would be appropriate for photographs of Aguilera which appear in the campaign.

The article reports on a promotion for Crest Whitestrips Daily Whitening Plus Tartar. Proctor and Gamble, maker of the Crest dentifrice product line, has partnered with GenArt and the Young Hollywood Awards to create the advertising campaign. The article describes the online sweepstakes, called Crest Whitestrips Smile with Young Hollywood.

The article reports that Buick, the automobile line, is running a contest where the winner will have golf star Tiger Woods as their personal golfing caddie. The contest winner will play 9 holes of golf on the Torrey Pines golf course in October 2008, with Woods carrying their clubs for them. The article describes the advertising and publicity campaign details.

The article discusses a marketing campaign launched by Verizon Wireless. The article explains that Verizon's goal of the campaign was to connect with African American consumers in Memphis, Tennessee, because such residents represented 60% of the city's population. The problem is that they index low as consumers of traditional media, such as television and print. The campaign involved a contest called "How Sweet the Sound," which was designed to find the best gospel choir in the U.S.

The article presents the periodical's contest, which asks readers to submit a heading for a print advertisement. The print advertisement featured in the article is for Pillsbury's Halloween recipe booklet, and it features hot dogs wrapped in Pillsbury croissants. The hot dogs wrapped in croissants also have smiles and are standing in a pumpkin patch.

The article discusses an event titled "Ultimate Couch Potato Competition," which pits four competitors against one another at ESPN Zone bar/restaurants in New York City and Chicago, Illinois, and each competitor must sit in a chair and watch television. Each competitor is not allowed to fall asleep and they are only permitted to go to the bathroom every eight hours.

The article discusses how electronics maker AP Wagner is launching a contest to promote the fact that they are selling parts of old household technologies. The contest involves entrants to send a two-minute video of themselves and their old appliances. The videos are then shown on the web site, www.apwagner.com/APW-contest. The grand prize winner of the contest will win three new Whirlpool appliances and $1,000 in cash.

The article discusses how a company called Riverside Technologies International has developed a device for consumer products that announces when a consumer has won a prize. The article explains that beverage companies, like Coca-Cola, Coors, and PepsiCo, have used the technology in their television advertisements and consumer promotions that let random cans announce when the drinker is a prize winner. The technology has also been used for packaged goods as well.

The article offers news briefs concerning issues related to the marketing and advertising industry. The article announces that Rack Room Shoes is accepting entries in its 2008 "Models Wanted" contest till the end of 2007. Samantha Harris, co-host of the television program "Dancing with the Stars" and correspondent on "E! News," has signed on as spokesperson for E.T. Browne Drug's Palmer's skincare products.

The article discusses Victoria's Secret's "Pink My Pad" contest to promote the retailer's VS Pink collection. The contest involves college students entering a nationwide competition for a $10,000 dorm room makeover with Pink gear and electronics from Hewlett Packard, Phillips and Nintendo. Victoria Secret also visited several campuses throughout the U.S. to promote the contest. Some of the colleges visited by Victoria Secret included Penn State, Boston University, and Georgia State.

The article presents an explanation of the Fresh Films competition, a successful viral marketing campaign by Samsung. The article explains the campaign, which involved a contest to find the best teen director, and describes the viral marketing that Samsung launched to promote the contest. Samsung created podcasts, a MySpace page, and viral emails to spread awareness of the contest and its products.

The article presents a contest, which involves the periodical's readers creating an advertising slogan for an advertisement from Dolce & Gabbana. The advertisement features several models standing around in what appears to be an Ob-Gyn office with a fake baby inside a Perspex box. The article points out that the advertisement is similar to other advertisements from Dolce & Gabbana, which are sexual in nature.

The article is about the golfing market's pairing with other industries for profit, and how a hat company called Ahead from New Bedford, Massachusetts, gained golfing consumers by giving away two motorcycles in a contest. Viral marketing techniques are used by golf companies, including Bridgestone golf balls and PrideSports t-shirts, to increase company visibility and build brand loyalty.

The article looks at how Jell-O will sponsor TV Guide Channel's coverage of the Golden Globes, the Grammys, the Screen Actors Guild Awards, and the Academy Awards. The deal highlights Jell-O's sugar-free 60-calorie pudding and 10-calorie gelatin. Consumers can go to www.Jello.comto win "The Ultimate Red-Carpet Experience."

The article looks at DIC's marketing efforts. Now that DIC has gotten its young female audience to tune into Web site KOL's "Secret Slumber" block, the brand is adding promotions to its marketing mix. Michael Berreth, DIC's director of marketing, said from the company has been investing in television advertising to promote the block. Prizes go to children who tune in and then go to the secretslumberparty.com to answer questions about show that air during the period.

The article invites readers to join the "Hermes Caption Contest" in the U.S. The contest asks for suggestions on alternative titles for an advertisement for Hermes plate settings which shows a photograph of a horse wearing a wig that turns up to dinner. The funniest caption will be posted on the next issue of the periodical "Brandweek."

This article offers information on L'Oréal Brandstorm, a worldwide marketing competition launched by L'Oréal Co. A worldwide marketing competition now in its 14th year, L'Oréal Brandstorm offers undergraduates in their last two years of college the chance to become brand managers for one of its signature lines. Students used their marketing know-how and creativity to develop an international strategy, new packaging and a communications campaign based on current conditions, body care trends and consumer spending habits.

Reports on the Wonka sweepstakes promotion of teen retailer Hot Topic in partnership with Warner Bros. Consumer Products in the U.S. in 2005. Prizes awarded to the winners of the Wonka promotion; Use of a Web site in the campaign; Contribution of the promotion to Hot Topic.

Reports on the sponsorship by Dial of the U.S. Youth Soccer for 2005 through a sweepstakes and a Web site designed to be a resource to soccer families. Participation of former U.S. Women's National Soccer Team member Joy Fawcett in the event; Prizes that will be given for a Dial Team Mom of the year contest that will be held on the site; Information on other household brands that tap the Web as an outreach to parents.

Reports on the Grab. Gulp. Win! promotion to be launched by Nestlé for Nesquik flavored milk and milkshakes in the U.S. from June to October 2005. Role of Watertown, Massachusetts-based m-Qube in the sales promotion; Prizes; Use of cell phones in the campaign.

Focuses on the sales promotion strategy of the ConocoPhillips company. Concept of the company's ConocoPhillips Personal Gas Card promotional campaign; Move of the company to collaborate with the Citibank and the Hasbro company in launching its promotional campaign.

Focuses on the advertising campaign of Guinness Extra Stout for its African American consumers. Information on the outdoor campaign of Guinness; Mechanics of a contest as part of the company's promotion; Comment from Chris Parsons, marketing director for Diageo, on the advertising efforts of Guinness.

Presents information on the winners of the Reggie Awards of the Promotional Marketing Association in 2004. Companies in the U.S. that encountered problems in their promotional campaigns; Prize in the promotional contest for the Ruffles potato chip brand of Frito Lay; First prize winner.

Focuses on a partnership of supermarket retailer Winn-Dixie Stores with Nascar, Daytona International Speedway and the Daytona 500 for a promotional effort launched in January 2003. Overview of the sales promotion; Prizes at stake for the winners.

Unveils the plan of Pemmican Beef Jerky to launch a mail-in promotion contest. Rationale behind the plan; Overview of the promotional effort; Prizes at stake for the winners.

Reports on the launching of an instant-win promotion for the pizza brands of Schwan's company in the U.S. in September 2002. Prizes for the promotion; Aim of the promotion; Mechanics of the promotion.

Reports on the promotional effort of Korbel Champagne Cellars on June 1, 2002, dubbed the 'Perfect Proposal Contest' which will be supported with a print advertisement in 'GQ' magazine. Features of the print advertisement; Details of the contest; Amount spent by Korbel on media in 2000 and 2001.

Provides information on a promotional effort launched by Alltel which will award prices to cellphone users who make the best picks for the National Collegiate Athletic Association. Prices for the promotion; Details of the promotion.

Focuses on the multi-media advertising campaign of Coca-Cola Co. for its Coke soft drinks brand. Prizes at stake in the campaign; Celebrities who will be featured in a television advertisement; Overview of the advertisements; Plans of the company in marketing the product.

Reports on the advertising promotion contest to be launched by Chiquita Brands in July 2001 which would give away a 2002 Ford Windstar Limited automobile and other prizes. Purpose of the effort; Information on Chiquita's radio advertisement.

Provides information on Torture Scorchers, a brand of hot confectionery from Foreign Candy. Available flavors of the candy; Target market of the brand; Features of the Mega Warheads print advertisement of the candy brand; Information on the prize contest adopted by the company to promote the product.

Reports that youth-oriented retailer The Buckle has entered a marketing partnership with magazines `MH-18' and `Seventeen' in a sweepstakes designed to drive credit card applications and boost card usage among youth. Tagline used in the promotions of the sweepstakes which was handled by Creative Couch; How a consumer may join in the sweepstakes contest; Features of the company's Web site, Buckle.com.

Focuses on the advertising strategy of Pepsi-Cola in launching its product at Super Bowl World Series 2000. Promotional moves of Frito-Lay, Pepsi's sister company, for its tongue painting snacks; Features of the campaign games in sticker and card forms of Pepsi and Frito-Lay.

Reports on PepsiCo and Nabisco's decision to boost sweepstakes promotions surrounding Super Bowl XXXIII in an effort to drive multiple product purchases across a variety of their brands. Pairing of Pepsi and Frito-Lay products in joint programs; Football-themed national free-standing inserts and displays; Snack-with-soda discounts; Sweepstakes prizes.

Reports that McDonald's is introducing a special promotion starting October 30, 1998, offering families a chance to win prizes including a Compaq PC from RadioShack and Cendant Software titles. Plan to support the promotion with a national advertising campaign; RadioShack's distribution of value-added pamphlets at its stores.

Reports on the partnership between Recoton Mobile Electronics' Jensen brand and `Rolling Stone' magazine on a Rock & Roll Landmarks Tour sweepstakes. Sweepstake prizes; Promo details.

Discusses the high-priced promotions of Minute Maid and The Family Channel for 1998. Minute Maid's second annual Bed & Breakfast Giveaway for its Premium brand; Family Channel's grand prize award of a remodeled house for watchers of its `Home and Family' show; Mechanics of the two companies' contests; Core demographics; Family Channel's partnership with `American HomeStyle & Gardening.'

Reports on Foreign Candy's launch of its first national promotion called the `Mega Sour Collect & Win' in May 1998. Advertisement of the promotion through packaging, in-store displays, comicbook advertisements and sampling events; Achievement of cult status of the company's Original Mega Warheads candy; Contest prizes.

Announces that Ortho-McNeil Pharmaceutical company will launch a sweepstakes called `Take Control of Your Health,' in an eight-page advertising insert in the June 1997 edition of `Self' magazine. What information the insert offers.

Reports on H&R Block's launch of a ten-week trivia-based Internet promotion called `We'll Pay Your Taxes.' Yoyodyne Entertainment as game creator; Mechanics of the game.

Reports that Volvo AB dealers in the New York Metropolitan Region have signed over 100 area charity golf tournaments for a hole-in-one prize promotion.

Reports on Rockport's expansion in 1996 of its `Rockport Proof' campaign with a `Win a Great Walk' sweepstakes. Rockport's advertising agency Leo Burnett; Offer of 12 walks for six grand prize winners; Rise in consumer response calls; Compilation of testimonials from customers.

Focuses on the `Aspen Celebrity Spotters Contest' sponsored by Coty. How the contest promotes Coty's Aspen fragrances for men and women; Details of the contest; Prizes.