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TOOL: VIRAL MARKETING.
- Source :
-
Brandweek . 7/23/2007, Vol. 48 Issue 28, p31-31. 1/2p. 1 Color Photograph. - Publication Year :
- 2007
-
Abstract
- The article presents an explanation of the Fresh Films competition, a successful viral marketing campaign by Samsung. The article explains the campaign, which involved a contest to find the best teen director, and describes the viral marketing that Samsung launched to promote the contest. Samsung created podcasts, a MySpace page, and viral emails to spread awareness of the contest and its products.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 48
- Issue :
- 28
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 25902550