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Focuses on marketing strategies focusing on Generation Xers. Marketers' linking of a dynamic consumer group to a static lifestage; Gradual obsolescence of the definition for the demographic category; Psychographic connotations; Use of stereotypes.

Reports on the growing number of luxury product marketers targeting generation X consumers. Calvin Klein's CK One fragrance; O'Leary's print campaign; Charts illustrating spendings by Generation Xers in 1995; Trek USA's promotional campaigns; Saks Fifth Avenue. INSETS: `Body?' `bouquet?' it's only beer!, by Gerry Khermouch.;High-end cars: Humvees and hilarity, by Steve Gelsi.;Prestige pens for a paperless era..

The article discusses the 30/30 Vision study conducted by VH1, a music channel, in the U.S. as of December 2005. The study examined the lives, outlook and behavior of people belonging to Generation X, and compared them to other generations. It found that people in this age group want to be satisfied with their work, spend quality time with their families and have fun while waiting for retirement. They also have more debts than other generations, owing to the fact that credit card became easier to obtain.

Reveals that the events of September 11 in the U.S. have caused the Generation X to further retreat from technology, consumerism, politics and society. Way by which the Xers counterbalance the technological advancements of fast-paced lives; Alternative news sources to gain third-party perspective.

Reports the effect of Internet commerce on retail trade as of June 2000. Impact of the Internet to people who belong to different types of generation; Attitude of baby boomers, generation X and generation Y.

Discusses the impact of the shift of Generation X people to a sense of traditionalism. Reputation of Generation X people; Trends in their family formation; Traditionalism characteristics; Role of television in their lives; Efforts made by marketers to adjust to the Generation X market.

Focuses on the issue of credit card surfing. Views of Generation Xers on card surfing; Performance of the card market in 1998; Information on the Generation X Internet start-ups fired up on credit.

Offers a comparison of Generation X and boomer behavior and values. Spending style; Perception of luxury; Philosophy in life.

Reports on a 1995 survey by Garin-Hart Strategic Research Group for MTV which shows that less than half of computer-literate Generation Xers in the United States are excited about electronic shopping. Concerns that computer technology will supplant workers in industry; Study's profile of the most adept computer user, or hacker; Positive feelings about the prospects of the information superhighway.

Reports on the results of an MTV poll assessing Generation X's attitude toward 1996 presidential candidates Bill Clinton and Bob Dole. Strong support for Clinton; Views on environmental laws; Minimum wage; Balanced budget; Abortion; Government restriction on business.

This article discusses the redesign of packaging for Tic-Tac breath mint candies by Ferrero SpA. The marketing campaign and redesigned package were developed by the advertising company Merkley + Partners. The repackaging of the mints is framed by a marketing campaign encouraging consumers to think of them as a break in their stressful days.

The article discusses a study from Proximity Worldwide, which examined the likes and dislikes of Generation Xers. The study found that Generation Xers support such brands as Google, Sony, Nokia, and BMW. The brands that Generation Xers asserted that they didn't support include Marlboro, McDonald's, Shell and Starbucks.

This article focuses on financial debt between generations in the U.S. The article explains that those born in Generation X are more financially troubled than any other generation. The Baby Boom generation owes more, but the debt-to-earnings ratio is higher for Generation X. Reasons include college debt and buying a house with little or no down payment.

The article discusses a survey conducted by Just Kid, which found that nine out of ten children indicated that it is "important to help others or give back to their community." It is suggested that Gen Yers have much more of a community-orientated spirit then the previous generation of Gen Xers. The article presents a chart of what type of charitable and community activities Gen Yers are involved with.

The article discusses how automobile maker Toyota is launching a marketing campaign for its Sequoia SUV automobile. The campaign, which includes a Super Bowl commercial, targets families that are from Generation X. One of the television advertisements promotes the SUV's hauling capabilities by showing the Sequoia towing a large trailer through the desert.

The article discusses data from the "Top Marketing Trends for 2008" survey, which was commissioned by the Marketing Executives Networking Group. The survey found that 88% of marketers believe that the baby boomer audience is the most sought-after demographic, while Generation Xers and Hispanics were tied for second place, followed by women and Generation Yers.

The article discusses new marketing initiatives being launched by the hotel chain Wyndham Hotels and Resorts. The company is hoping that the marketing initiatives will help pull them out of financial hardships and make them more relevant. Initiatives include partnerships with Cirque du Soleil and VTech, and an $8-10 million advertising campaign targeting those considered to be Generation Xers, which are people born between 1964-1980.

The article reports that intense competition and influx of Generation X consumers with money to spend have inspired high-end hotels and upscale wannabees to boost marketing and to create ownable experiences to lure a lucrative and discerning group of travelers. The industry average for almost 49,000 hotels tracked was 70.8% occupancy, while revenue per available room grew $5.47 to $68.82.

The article focuses on the increased patronization of cosmetic pharmaceutical products. Allergan, the marketer of wrinkle-killer Botox, is preparing to launch a cosmetic pharmaceutical product called Juvederm before the end of 2006. Allergan's main rival, Medicis already markets a dermal filler, Restylane. Baby boomers whose demographics now skew into the 60s, as well as Generation X members hitting their 40s, are the main reason behind the surge in product sales.

The article reports on the marketing campaign of Holiday Inn to build awareness for its business trip amenities among Generation X and baby boomers in the U.S. Most of the Holiday Inn customers are businesspeople. The company has allocated $20 million for the advertising campaigns. It provides an overview of the television spots created for the campaign. INSET: Icehouse Hot to Trot with Maxim.

Reports on the targeting of the Generation X market segment by travel providers. Portion in the increase in leisure trip hotel stays that are accounted to the group according to D.K. Shifflet and Associates; Views of Mark Snyder, senior vice president of brand management at Holiday Inn Hotels and Resorts in the U.S., on the influence of the Generation X; Preference of a Generation X male traveler for a hotel.

Deals with the young consumers of wine in the U.S. Reasons for the need by the industry to attract consumers in their twenties or thirties; Action taken by 'Wine X' magazine to entice Generation X consumers; Campaign of the Wine Market Council.

Presents an update on the purchasing attitudes of members of Generation X as of July 2002. Percentage of male Generation Xers who buy fragrance; Increase in dining options among new parents; Percentage of Xers who use their credit or debit cards at gasoline pumps.

Presents the results of a research conducted by Yankelovich Monitor regarding the change in attitude of members of Generation X from 1996 to 2001. Attitude of Xers toward maintaining a hipster image; Shift of the population toward a greater connection with mainstream responsibilities and opportunities.

Explores how people in the United States view their careers and success in life according to the research conducted by the Gotham Insight Exchange, a New York advertising agency. Impact of the self-empowerment movement on consumers' sense of balance; Importance of family over career for Generation X and Y males.

Focuses on marketing. Trends in marketing; Role of the generation X in business.

Presents information on the percentage of Generation Xers, Baby Boomers and matures who view unsolicited donation requests as an invasion of privacy. Various solicitation methods used in the United States.

Deals with the dining trends among different generations according to a report by Yankelovich Partners. Percentage of Generation Xers who crave more home delivery services for food and beverages; Rate of the baby boomers who want more variety in dining; Reasons behind the rise in pre-prepared foods.

Looks at the Web site launched by Wingate Inn that targets Generation X and Y business travelers. Beta test show for FunkyTalk.com; Competitors of Wingate; Features of the site.

Discusses the viewpoints and attitudes of the Generation Xers toward work and life goals. How the differing views of Gen Xers are not going unnoticed by management executives; Views of Gen Xers on technology and on flexible work schedules; Remarks from executive search firm Christian & Timbers about the response of companies to their attitudes .

Highlights dream destinations of Generation Xers and teenagers. Interest in romantic fantasy places; Interest in active vacations.

Reports that high-technology items like computers rank high on holiday wish lists of generation Xers in the United States according to a survey made by Collegiate Marketing Co. Other items on wish list.

Discusses the importance of analyzing cultural, social and fashion trends among the `Alternative Generation,' (or Generation Xers) to help market brands to consumers. Reason for considering trends in product launches; Influence of trends on consumer mainstream; Basics on spotting and capitalizing on trends.

Defines mountain biking-related terms popular among Generation X. Auger; Bacon; Fred; Rocket fuel.