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Surfing with Card Sharks.

Authors :
EBENKAMP, BECKY
Tournier, Pam
Zollino, Rich
Source :
Brandweek. 03/01/99, Vol. 40 Issue 9, p16. 2p. 2 Black and White Photographs.
Publication Year :
1999

Abstract

Focuses on the issue of credit card surfing. Views of Generation Xers on card surfing; Performance of the card market in 1998; Information on the Generation X Internet start-ups fired up on credit.

Subjects

Subjects :
*CREDIT cards
*GENERATION X
*ATTITUDE (Psychology)

Details

Language :
English
ISSN :
10644318
Volume :
40
Issue :
9
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
1622300

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Authors Abstract Subjects Details