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If not exactly in a literal sense, then certainly in a branding one, it's never been a better time to clip on your red-satin cape, pull a mask over your [...]

AT FIRST, VICTORIA'S SECRET HAD MODEST EXPECTATIONS for Pink, its sleepwear line for female teens. A brainchild of Leslie Wexner, CEO of Victoria's parent company Limited Brands, the extension had [...]

AT&T MAY BE THE BIGGEST beneficiary of Apple's latest iPhone price cut. Though some argued that AT&T overpaid to use Apple's phone, the new $199 price point should help AT&T [...]

If a recession is indeed in the offing, then consumers are prepared to get through it looking and smelling their best. Health and beauty has been relatively immune to fluctuations [...]

IF THERE'S A RECESSION, ORGANIC FOOD doesn't know it. Even in a down economy, green consumers have shown a willingness to pay more for organic, natural or environmentally-friendly products, per [...]

TRASH BAGS? CHECK. Toothpaste? Check. Big Mac? Check. That may very well be the typical grocery list for today's Wal-Mart shopper. The mega-retailer has been working to expand its in-store [...]

THAT NOISE YOU'RE HEARING? IT'S THE SOUND of TVs turning off and computers turning on. Last year 10% of audiences caught their favorite shows online. By the end of the [...]

A RECESSION MAY NOT BE officially under way, but it has already claimed a victim and a beneficiary--casual dining chains and supermarkets, respectively. Some argue that the frozen food category [...]

MARKETERS, MEDIA BUYERS and network executives heading into the upfronts this month have all been looking at a new technology that could revolutionize the industry. That technology--addressable advertising--has been mostly [...]

MARKETERS WHO THINK BIGGER IS BETTER may want to reconsider, at least when it comes to social media. Ad spending on those sites is predicted to top $1.6 billion this [...]

ECO-CONSCIOUS CONSUMERS are conscientious, but are they loyal? Green-tinged brands like Seventh Generation are testing the waters with loyalty programs. The company, which offers chlorine-free diapers and recycled trash bags [...]

EARLIER THIS MONTH, Johnson & Johnson invited 56 influential mothers/bloggers to an all-expenses-paid trip to a three-day conference in New Jersey where they had breakout sessions on everything from wine [...]

MARKETERS FINDING themselves on the receiving end of a pitch right now that goes something like this: Forget about 'uniques' and page views. The online metric that really matters is [...]

MARKETERS WHO GO GREEN may soon wish they hadn't. Or at least wish they'd been clear about their program's environmental benefits. An onslaught of green campaigns has prompted many to [...]

This article discusses the superhero film genre and the opportunities it raises for licensing merchandise. The article states that superhero movies are continuing to do well in the box office, and attributes that to people's positive perceptions of characters. Also, the article states that superhero films are doing well because the technology like CGI has become so advanced. Superhero movies like "Iron Man," "The Incredible Hulk," and "Spider-man" are referenced.

The article profiles Sara Tervo, a marketing executive at Victoria's Secret who developed a successful marketing campaign for Pink, the company's line of sleepwear designed for teenage girls. A discussion of success which was seen with the campaign and a $1 billion profit that the company saw as a result of the campaign is presented.