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The article presents the author's opinion on how technologies such as the Apple iPad computer tablet and electronic book readers will influence the book publishing industry's advertising. He believes that the technologies offer the publishing industry a chance to reimagine its books and business models. Also investigated is how the technologies will offer publishers an opportunity at advertising subsidy.

The article examines so-called "book videos," which are video recordings made to advertise books which have yet to be published. Authors have presented these videos on their Web sites as a means of marketing books. One such video, for "Odd Hours," by Dean Koontz, is being shown as a part of a series of motion picture trailers.

Focuses on the Web site Maximumride.com which was created to promote the book "Maximum Ride: The Angel Experiment," by James Patterson. Features of the Web site; Information on the book; Number of visitors in the Web site in its fourth week.