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The Book's Not Out Yet, --but a Movie Is.
- Source :
-
Brandweek . 6/1/2009, Vol. 50 Issue 22, p8-8. 1p. - Publication Year :
- 2009
-
Abstract
- The article examines so-called "book videos," which are video recordings made to advertise books which have yet to be published. Authors have presented these videos on their Web sites as a means of marketing books. One such video, for "Odd Hours," by Dean Koontz, is being shown as a part of a series of motion picture trailers.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 50
- Issue :
- 22
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 41039894