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The Book's Not Out Yet, --but a Movie Is.

Authors :
Edwards, Jim
Source :
Brandweek. 6/1/2009, Vol. 50 Issue 22, p8-8. 1p.
Publication Year :
2009

Abstract

The article examines so-called "book videos," which are video recordings made to advertise books which have yet to be published. Authors have presented these videos on their Web sites as a means of marketing books. One such video, for "Odd Hours," by Dean Koontz, is being shown as a part of a series of motion picture trailers.

Details

Language :
English
ISSN :
10644318
Volume :
50
Issue :
22
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
41039894