1. Corporate sponsorships.
- Author
-
Holt, Glen E.
- Subjects
- *
CORPORATE sponsorship , *PUBLIC libraries , *STRATEGIC alliances (Business) , *CORPORATE public relations , *BUSINESS communication , *BUSINESS partnerships , *FINANCE - Abstract
Purpose — To provide an overview of how corporate sponsorships can be successfully used by libraries. Design/methodology/approach — Using successful examples from St Louis Public Library, the topic of corporate sponsorships and their value to libraries is presented. Findings — Corporate sponsorship of services and events can be a valuable source of support for libraries. However, it is important to accurately determine what project costs are, and what the value of the partnership is for the corporation. Originality/value — Not everyone agrees that corporate sponsorships are a good idea for libraries, but getting involved in them does not mean that you have to compromise the library's mission. With proper planning and partnering, a win-win outcome is possible. [ABSTRACT FROM AUTHOR]
- Published
- 2006
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