1. Implementing health communication tools at scale: mobile audio messaging and paper-based job aids for front-line workers providing community health education to mothers in Bihar, India
- Author
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Niranjan Saggurti, Dilys Walker, Laili Irani, Kala Mehta, Hina Raheel, Sridhar Srikantiah, Indrajit Chaudhuri, Evan Borkum, Tanmay Mahapatra, Yingjie Weng, Usha Kiran Tarigopula, Debarshi Bhattacharya, Yamini Atmavilas, Anu Rangarajan, Gary L Darmstadt, Priya Nanda, Hemant Shah, Jess Wilhelm, Kala M Mehta, Safa Abdalla, Suneeta Krishnan, Victoria Ward, Janine Schooley, Sara Chamberlain, Priyanka Dutt, Anna Godfrey, Radharani Mitra, Padmapriya Sastry, Melissa Shannon, Jason Bentley, Gary L Darmstadt, MD, Suzan L. Carmichael, Andreea Creanga, Radhirani Mitra, and Kevin Pepper
- Subjects
medicine.medical_specialty ,Medicine (General) ,030231 tropical medicine ,prevention strategies ,India ,Mothers ,Interpersonal communication ,Infectious and parasitic diseases ,RC109-216 ,maternal health ,paediatrics ,03 medical and health sciences ,0302 clinical medicine ,R5-920 ,Acquired immunodeficiency syndrome (AIDS) ,Environmental health ,medicine ,Humans ,Infant Health ,030212 general & internal medicine ,Child ,Health communication ,mHealth ,Health Education ,Original Research ,Health Policy ,Public health ,public health ,Public Health, Environmental and Occupational Health ,Infant, Newborn ,medicine.disease ,Outreach ,Health Communication ,Scale (social sciences) ,Community health ,child health ,Female ,Psychology - Abstract
IntroductionAs part of an investment by the Bill & Melinda Gates Foundation to support the Government of Bihar to improve reproductive, maternal, newborn and child health and nutrition (RMNCHN) statewide, BBC Media Action implemented multiple communication tools to support front-line worker (FLW) outreach. We analyse the impacts of a package of mHealth audio messaging and paper-based job aids used by FLWs during government-sponsored village health, sanitation and nutrition days (VHSNDs) on knowledge and practices of childbearing women across the RMNCHN continuum of care.MethodsData from two surveys collected between July and September 2016 were analysed using logistic regression to compare health-related knowledge and behaviours between women who had been exposed at VHSNDs to the mHealth GupShup Potli (GSP) audio recordings or interpersonal communication (IPC) tools versus those who were unexposed.ResultsExposure to GSP recordings (n=2608) was associated with improved knowledge across all continuum-of-care domains, as well as improved health-related behaviours in some domains. The odds of having taken iron-folic acid (IFA) tablets were significantly higher in exposed women (OR 1.5, 95% CI 1.1 to 2.2), as was contraceptive use (OR 2.0, 95% CI 1.2 to 3.2). There were no differences in birth preparedness or complementary feeding practices between groups. Exposure to IPC paper-based tools (n=2002) was associated with a twofold increased odds of IFA consumption (OR 2.3, 95% CI 1.7 to 3.2) and contraceptive use (OR 1.8, 95% CI 1.2 to 2.8). Women exposed to both tools were generally at least twice as likely to subsequently discuss the messages with others.ConclusionBBC Media Action’s mHealth audio messaging job aids and paper-based IPC tools were associated with improved knowledge and practices of women who were exposed to them across multiple domains, suggesting their important potential for improving health outcomes for beneficiaries at scale in low-resource settings.Trial registration numberNCT02726230.
- Published
- 2021