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The UK government is proposing a new football regulator with the authority to oversee how the Premier League distributes money to smaller clubs, aiming to address issues of financial disparity and competition within English football. The regulator would also require top teams to consult with fans on decisions like ticket prices and stadium moves. While the Premier League has expressed concerns about government intervention, the bill aims to prioritize fan engagement and financial stability for clubs across all tiers of English football. [Extracted from the article]

The Premier League has established an office in Beijing to expand its presence in the Chinese market and collaborate with the Chinese Football Association on player development. China has been investing in football and attracting international players, with some Chinese-owned clubs in Europe. The move aims to strengthen relationships with fans and partners, as the league generates revenue primarily from TV rights. Additionally, the Premier League has offices in Singapore and New York, and faces challenges with financial rules and disputes with clubs like Manchester City. [Extracted from the article]

The Premier League has established an office in Beijing to expand its presence in the Chinese market and collaborate with the Chinese Football Association on player development. China has been investing in football and attracting international players, with some Chinese-owned clubs in Europe. The move aims to strengthen relationships with fans and partners, as the league generates revenue primarily from TV rights. Additionally, the Premier League has offices in Singapore and New York, and faces internal conflicts over financial rules with clubs like Manchester City. [Extracted from the article]

The Nigerian national football team, the Super Eagles, faced mistreatment during a trip to Libya, prompting their withdrawal from a scheduled match. The team was stranded at an airport in Labraq without food, water, or internet access for almost 20 hours. Nigerian President Bola Tinubu expressed concern over the incident, while the Libyan Football Federation denied deliberate wrongdoing and cited challenging circumstances. The Confederation of African Football is investigating the matter and plans to take appropriate action. [Extracted from the article]

An American consortium, led by private equity executive Steven H. Rosen, is currently in talks to take over Sheffield United, a prominent English football team. The price of the potential deal and the other members of Rosen's bid are unknown at this time. The consortium plans to invest in the player trading market in January to increase the team's chances of returning to the Premier League. If successful, Rosen's group would join the growing number of American owners of British football clubs. [Extracted from the article]

The European Union's top court has ruled that FIFA's player transfer rules, which prevented a football player from signing with a Belgian team after leaving his Russian club, are illegal. Lassana Diarra, a former French international, sued FIFA and the Belgian football association for damages and loss of earnings, claiming that the rules hindered his ability to find a new club. The court stated that these rules impede the free movement of players and competition between clubs. FIFA has responded by stating that the decision does not change the core principles of the transfer system. [Extracted from the article]

The European Union's top court has ruled that FIFA transfer rules, which prevented a football player from signing with a Belgian team after leaving his Russian club, are illegal. Lassana Diarra, a former French international, sued FIFA and the Belgian football association for damages and loss of earnings, claiming that the rules hindered his ability to find a new club. The court stated that these rules impede the free movement of players and competition between clubs. FIFA has responded by stating that the ruling only questions two paragraphs of two articles of their regulations. [Extracted from the article]

The European Union's top court has ruled that FIFA transfer rules, which prevented a football player from signing with a Belgian team after leaving his Russian club, are illegal. Lassana Diarra, a former French international, sued FIFA and the Belgian football association for damages and loss of earnings, claiming that the rules hindered his ability to find a new club. The court stated that these rules impede the free movement of players and competition between clubs. FIFA has responded by stating that the ruling only questions two paragraphs of two articles of their regulations. [Extracted from the article]

The European Union's top court has ruled that FIFA's player transfer rules, which prevented a football player from signing with a Belgian team after leaving his Russian club, are illegal. Lassana Diarra, a former French international, sued FIFA and the Belgian football association for damages and loss of earnings, claiming that the rules hindered his ability to find a new club. The court stated that these rules impede the free movement of players and competition between clubs. FIFA has responded by stating that the decision does not change the core principles of the transfer system. [Extracted from the article]

The European Union's top court has ruled that FIFA transfer rules, which prevented a football player from re-signing with a Belgian team after leaving a Russian club, are illegal. Lassana Diarra sued FIFA and the Belgian football association for damages and loss of earnings, claiming that the rules hindered his ability to find a new club. The court stated that these rules impede the free movement of players and competition between clubs. This decision could have significant implications for the regulations governing player transfers in football. [Extracted from the article]

The European Union's top court has ruled that FIFA's transfer rules, which prevented a football player from joining a Belgian team after leaving a Russian club, are illegal. Lassana Diarra, the player in question, sued FIFA and the Belgian football governing body for damages and loss of earnings amounting to €6 million ($6.6 million). Diarra argued that the rules made it difficult for him to find a new club because any new club would be jointly and severally liable to pay compensation to his previous club. The court stated that these rules impede the free movement of players and competition between clubs. [Extracted from the article]

Bill E Ford, CEO of private equity firm General Atlantic, has purchased a 24% shareholding in York City FC, an English football team. The investment was made through Ford's family office and is driven by his sons. York City is majority owned by the wife and son of Lance Uggla, vice chair of General Atlantic. York City competes in the National League and has experienced financial difficulties in the past. This investment reflects a trend of American groups investing in lower league English football teams. [Extracted from the article]

Aliko Dangote, Africa's richest man, has abandoned his plans to buy the Premier League football club Arsenal due to its increased value while he was focused on building Africa's largest oil refinery. Dangote, a devoted fan of the London team, had expressed interest in purchasing Arsenal after completing his refinery project in Nigeria. However, he now regrets not buying the club earlier and stated that he does not have the necessary funds to purchase it at its current valuation of $4 billion. Despite this setback, Dangote believes that completing the refinery was a wise decision for Nigeria's economy. [Extracted from the article]

US billionaire Dan Friedkin has agreed to take over Everton FC, ending months of uncertainty for the Premier League team. Friedkin, owner of AS Roma, reached an agreement with Everton owner Farhad Moshiri. The Friedkin Group, which owns luxury resorts and is one of the world's largest independent Toyota distributors, will become the custodian of the iconic football club. The exact amount of money involved in the takeover is unclear, but Everton is valued at £474 million ($632 million) including debt. [Extracted from the article]

US billionaire Dan Friedkin is close to finalizing a takeover of Everton FC, a struggling Premier League team based in Liverpool. The current owner, Farhad Moshiri, is in advanced stages of negotiations with Friedkin. This potential deal comes after a previous sale to Miami-based 777 Partners LLC fell through. Friedkin, who owns AS Roma, has reignited his interest in buying Everton and is competing against US investor John Textor. The club is burdened with debt and is moving to a new stadium next year in hopes of increasing revenue. [Extracted from the article]

Saudi Arabia has partnered with Topgolf Callaway Brands Corp. to build new golf facilities in the country and promote the sport locally. Golf Saudi, the commercial development arm of the country's golf federation, plans to construct three Topgolf venues by 2028, with the potential for two more in the future. As part of the agreement, Golf Saudi will also become a distributor for TopGolf brands. This move is part of Saudi Arabia's broader efforts to invest in global sports, including golf and football, and enhance its sports infrastructure. [Extracted from the article]

American financier Rob Couhig has ended talks to acquire Reading FC from Chinese businessman Dai Yongge, leaving the 152-year-old English football club in a state of uncertainty. Couhig, the former owner of Wycombe Wanderers FC, was leading a consortium in advanced talks to acquire Reading for £30 million ($40 million). However, the discussions fell apart after the parties failed to reach an agreement. Reading's owner Dai remains committed to the sale and the club will pursue other options while provisions are in place to fund the team until a transaction is completed. The club has struggled financially in recent years and has been docked 18 points for breaking financial rules, resulting in its demotion to the third-tier league. [Extracted from the article]

Billionaire Marcelo Claure has purchased a 10% stake in the owner of New York City FC and their future stadium in Queens, marking his return to Major League Soccer. The deal values the New York club's holding company at around $1.5 billion, with City Football Group owning 80% and Yankee Global Enterprises holding 10%. Claure, a Bolivian-American entrepreneur, expressed his excitement to join New York City FC and believes that MLS has great potential with upcoming events like the Club World Cup in 2025 and the World Cup in 2026. He is also the president of Bolivia's largest professional soccer team and co-owns Spanish soccer club Girona FC. [Extracted from the article]

US billionaire Dan Friedkin has renewed his interest in buying Everton FC, an English Premier League club. Friedkin, the owner of Italian football team AS Roma, is in discussions with stakeholders about the feasibility of an offer. This comes after talks with Miami-based investor 777 Partners LLC collapsed earlier this year. The club is currently struggling financially and has been looking for a buyer. Friedkin's deliberations are ongoing and there is no certainty that they will lead to a bid. [Extracted from the article]

UK Trade Secretary Jonathan Reynolds will be visiting Saudi Arabia to meet with officials from Gulf states ahead of an investment summit. The purpose of the visit is to strengthen ties with the region and discuss a potential trade deal with members of the Gulf Cooperation Council. The UK government aims to boost the economy by £1.6 billion through this deal. The visit comes as the government seeks to attract private capital for its growth plans and highlight the UK as an attractive investment destination. The Gulf states have been significant investors in the UK, but recent tensions have strained relations. [Extracted from the article]

Aliya Capital Partners, a Miami-based investment manager, is supporting US investor John Textor's bid to acquire Everton FC, an English football club. Textor, who has invested in multiple football clubs, is seeking financing to complete the takeover of the struggling Premier League team. Aliya has offered its investors the opportunity to commit around $25 million to back the deal and will receive a co-chairman position and one board seat at Everton as part of the transaction. The club has been facing difficulties finding a buyer due to its significant debt, and previous potential sales have fallen through. Aliya has expressed its commitment to innovation and transformation in football and is looking forward to Everton's progress under Textor's leadership. [Extracted from the article]

Aliya Capital Partners, a Miami-based investment manager, is supporting US investor John Textor's bid to acquire Everton FC, an English football club. Textor, who has invested in multiple football clubs, is seeking financing to complete the takeover of the struggling Premier League team. Aliya has offered its investors the opportunity to commit around $25 million to back the deal and will receive a co-chairman position and one board seat at Everton as part of the transaction. The club has been facing difficulties finding a buyer due to its significant debt, and previous potential sales have fallen through. Aliya has expressed its commitment to innovation and transformation in football and is looking forward to Everton's progress under Textor's leadership. [Extracted from the article]

Ken Griffin, the billionaire founder of Citadel, has helped fund the contract for the new coach of the US men's national soccer team, Mauricio Pochettino. Pochettino's two-year deal is worth $6 million a year, making him the highest-paid coach in US soccer history. Griffin has been a long-time supporter of US soccer, having donated $8 million since 2017 to fund the construction of mini-pitches in Chicago and Miami-Dade County. Pochettino, who previously managed Chelsea, Paris Saint-Germain, and Tottenham Hotspur, is taking over from Gregg Berhalter. [Extracted from the article]

Chelsea FC's main shareholders, Clearlake Capital and Todd Boehly, are considering their ownership options for the English Premier League football club due to a strained relationship and lack of success on the field. Clearlake, which owns over 60% of the club, and Boehly are exploring the possibility of buying each other out. The disagreement stems from differing opinions on recruitment, underperformance, and the failure to progress on a new stadium. Despite these issues, both parties remain committed to the club. Since taking over from Roman Abramovich, the new owners have spent over £1 billion on players, but the team's success has declined. They have also sold homegrown players and offloaded properties to comply with financial regulations. [Extracted from the article]

The NFL is making efforts to expand its fanbase in Brazil, a country known for its love of soccer. The league sees Brazil as a key market due to its large population and strong economy. The NFL has invested in the country and claims to have 36 million fans there. The league is hosting its first regular season game in South America, hoping to attract more Brazilian fans and make American football a global sport. However, the NFL faces challenges in Brazil, as the sport is not widely understood and played there. The league has implemented programs to teach and promote American football in Brazil, such as the NFL Flag program. The NFL has also been playing regular season games outside of the US to increase its international presence. The game in Brazil has generated excitement and is being treated as a major sporting event. [Extracted from the article]

Tingo Group Inc., a financial technology company, and its CEO, Mmobuosi Odogwu Banye, have been found liable for fraud by a federal judge after failing to respond to a lawsuit filed by the US Securities and Exchange Commission (SEC). The SEC accused Tingo of overstating financial results, alleging that they engaged in fraudulent transactions and reported fake revenue and assets. The judge granted the SEC's request for a default judgment, stating that the fraud was "brazen." Tingo's share price fell by 48% in 2023 after short seller Hindenburg Research reported fraudulent activity. Mmobuosi, who was charged criminally in January, has not appeared to answer the charges. [Extracted from the article]

SAIC Motor Corp., a Chinese automaker, has faced harsh treatment from the European Union (EU) in a tariff dispute. SAIC has been subjected to a higher tariff on electric vehicles (EVs) sold in Europe compared to other Chinese automakers. The EU cited SAIC's lack of cooperation and deficient responses as the main factors for the uneven treatment. SAIC's unfamiliarity with required documentation and internal bureaucracy were also mentioned as challenges. Chinese EV makers are capturing a significant share of the European car market but are struggling with intangible influence and navigating EU negotiations. The article suggests that Chinese companies should better engage with Europe's civil society and regulatory systems. The disconnect between Chinese companies and European culture was evident at a recent trade event, where Chinese speakers declined invitations to speak. Chinese manufacturers need time to adapt to their new cultural surroundings and understand the importance of local reporters and reviewers. The article concludes that even though SAIC's treatment by the EU may not be ideal, it highlights the need for Chinese companies to improve their engagement and adapt to Western business and political domains. [Extracted from the article]

Reuben Brothers, a British firm known for its investments in real estate and football, is expanding into the film industry by acquiring a stake in media studio EDGLRD. The studio, led by American filmmaker Harmony Korine, specializes in creating digital IP-based content in various fields such as movies, video games, advertising, and fashion. Reuben Brothers' investment will support the development of EDGLRD as a leading content generator. The firm's portfolio includes a range of properties, aviation and shipping assets, and ownership of the horseracing group Arena Racing Co. [Extracted from the article]

Switzerland's economic growth exceeded expectations in the second quarter of the year, with gross domestic product (GDP) increasing by 0.5% compared to the previous three months. This growth was driven by strong service output, which offset the export challenges faced by manufacturers due to the strong franc. The Swiss National Bank is expected to focus on limiting upward pressures on the currency and may deliver another rate cut in September. The final data for the second quarter, including a breakdown of economic drivers, will be released on September 3rd. [Extracted from the article]

Switzerland's economy experienced stronger growth than expected in the second quarter of the year, with gross domestic product (GDP) increasing by 0.5% compared to the previous three months. This growth was driven by strong service output, which offset the challenges faced by manufacturers due to the strong franc. The currency's strength has made exports more expensive, but the country's pharma sector, which is less sensitive to prices, has helped to mitigate this impact. Despite the expected further appreciation of the currency, economists predict solid growth for the year, with the Swiss National Bank projecting a 1% expansion in output for 2024. [Extracted from the article]

American financier Rob Couhig is close to finalizing a deal to purchase English football club Reading FC from Chinese businessman Dai Yongge. Couhig is leading a consortium that is in advanced negotiations to acquire the club for approximately £30 million ($38 million). The investor group plans to pay off Reading's existing debt with third-party creditors. The deal has been delayed due to complexities surrounding the ownership of Reading's stadium. If the deal is successful, Couhig would return to a familiar area, as he previously owned Wycombe Wanderers FC, which competes in the same league as Reading. Reading FC has faced financial difficulties in recent years, reporting a loss of £21 million for the financial year ending June 30, 2022. Chinese investors have been divesting from European football, with Lai Guochuan selling control of West Bromwich Albion FC and Oaktree Capital Management taking ownership of Inter Milan. [Extracted from the article]

Lenore Sports Partners, an investment group led by the co-founder of Crescent Capital, is seeking to raise €49 million ($54 million) to potentially purchase a 16.38% stake in Portuguese football club Benfica. The group has approached Benfica's second-largest shareholder, Jose Antonio dos Santos, to gauge interest. American investors have been increasingly investing in European football clubs, and Lenore Sports Partners is looking to capitalize on the revenue potential of the popular sport. Benfica is one of Portugal's top teams and operates a successful football academy that develops and sells talented players to other European clubs. [Extracted from the article]

Lenore Sports Partners, an investment group that includes the co-founder of Crescent Capital, is seeking to raise €49 million ($54 million) to potentially purchase a stake in Portuguese football club Benfica. The group has approached Benfica's second-largest shareholder, Jose Antonio dos Santos, about acquiring his 16.38% stake. American investors have been increasingly investing in European football clubs, and Lenore Sports Partners is looking to capitalize on the revenue potential of the popular sport. Benfica is one of Portugal's top teams and operates a successful football academy that develops and sells talented players to other European clubs. [Extracted from the article]

Shares in Entain Plc have experienced a significant surge following a successful first half of the year, driven by customer bets on the UEFA European Football Championships and Copa América. As a result, the gambling company has upgraded its guidance for the year, with adjusted earnings before interest, taxes, depreciation, and amortization expected to be between £1.04 billion ($1.3 billion) and £1.09 billion. Despite a declining share price, Entain's US revenue has been strong, and the company has implemented a cost-cutting plan. The recent appointment of Gavin Isaacs as the new CEO is also expected to contribute to the company's success. [Extracted from the article]

Shares in Entain Plc have experienced a significant increase following a successful first half of the year, driven by customer bets on the UEFA European Football Championships and Copa América. As a result, the gambling company has raised its guidance for the year, with adjusted earnings before interest, taxes, depreciation, and amortization expected to be between £1.04 billion ($1.3 billion) and £1.09 billion. Despite a decline in share price and the implementation of a cost-cutting plan, Entain's US revenue has seen substantial growth. The company attributes its success to the engagement with customers during the summer football events, which has generated momentum for the second half of the year. Entain has also recently appointed Gavin Isaacs as its new CEO, set to begin in September. [Extracted from the article]

Shares in Entain Plc experienced a significant increase after a strong performance in the first half of the year, driven by customer bets on the UEFA European Football Championships and Copa América. As a result, the company has raised its earnings guidance for the year. Despite a decline in share price and the implementation of a cost-cutting plan, Entain's US revenue has been growing. The appointment of Gavin Isaacs as the new CEO is expected to further strengthen the company. [Extracted from the article]

Puma SE has revised its annual profit outlook due to higher freight costs and subdued consumer sentiment, particularly in China. The German sportswear company's shares dropped by almost 13% after announcing that earnings for the year are expected to be between €620 million and €670 million before interest and taxes, down from a previous forecast of up to €700 million. Puma's CEO, Arne Freundt, attributed the narrower profit range to unfavorable currency movements, stressed supply chains, and weak consumer sentiment, especially in China. The company aims to achieve fast growth and establish itself as a premium sports brand through brand marketing campaigns and higher-priced products. [Extracted from the article]

Puma SE has revised its profit outlook for the year due to increased freight costs and subdued consumer sentiment, particularly in China. The company now expects earnings to be between €620 million and €670 million before interest and taxes, lower than the previous forecast of up to €700 million. Puma's CEO, Arne Freundt, aims to drive fast growth for the company, especially as its competitor Adidas AG is experiencing significant success. Puma has recently launched a brand-marketing campaign to take advantage of major sporting events happening this summer. [Extracted from the article]

UK retail sales experienced modest growth in July, with a 0.5% year-on-year increase, thanks to warm weather that prompted consumers to purchase summer clothes and health and beauty products. However, this growth was lower than the 1.5% increase seen in July 2023, and consumers were cautious about buying expensive items. Factors such as mortgage and rent increases influenced spending levels, and high inflation also contributed to consumer caution. Despite this, there are signs of growing confidence, and the recent rate cut by the Bank of England is expected to support spending growth for the remainder of the year and into 2025. [Extracted from the article]

An 11th-hour broadcasting deal has been struck to secure the finances of France's top football clubs. Nasser Al-Khelaifi, president of Paris Saint-Germain FC, convinced billionaire Len Blavatnik to increase an offer to show French Ligue 1 games on his sports streaming platform Dazn Group Ltd. Without this deal, no games would have been shown in France, potentially leading to bankruptcy for some smaller clubs. However, the deal has caused division among Ligue 1 owners, with some questioning Al-Khelaifi's methods and potential conflicts of interest. The deal is seen as a relief for the Ligue de Football Professionnel after previous failed negotiations. [Extracted from the article]

Adidas CEO Bjorn Gulden has apologized for the company's advertising campaign featuring Palestinian-American model Bella Hadid. The campaign for the SL 72 sneaker faced criticism for featuring Hadid, who has been critical of Israel, in ads for a shoe originally released for the 1972 Munich Olympics, during which 11 Israeli team members were killed in a Palestinian terrorist attack. The Israeli government accused Hadid of antisemitism, but Adidas apologized for the "unintentional mistake" and stated that there was no intention to connect the tragedy with the ads. Hadid also apologized, expressing support for Palestinians and advocating against antisemitism. The CEO also declined to comment on a separate incident involving offensive behavior by members of Argentina's national football team, which wears Adidas uniforms. FIFA is currently investigating the matter. [Extracted from the article]

Chelsea Football Club will not be punishing Enzo Fernandez, an Argentinian football player, after he filmed himself singing an offensive song about French footballers. Fernandez has apologized to his teammates and offered to make a significant donation to an anti-discrimination charity. While the internal disciplinary process has ended, a FIFA investigation is ongoing, and the Football Association may ban Fernandez from domestic matches. The incident has received international attention, with Chelsea's response being closely scrutinized due to the large number of Black French players in the squad. [Extracted from the article]

The Canadian government has suspended funding for Canada Soccer and accused the women's team at the Olympics of cheating after staff members allegedly used a drone to spy on their opponents. FIFA deducted six points from Canada's women at the Paris Games and banned three staff members, including the coach. The government will withhold funding related to the suspended officials for the duration of their FIFA sanction. The Canadian team has appealed FIFA's penalty decision, and Canadian soccer officials have taken swift action to suspend the implicated staffers and conduct an independent review. [Extracted from the article]

AS Roma owner Dan Friedkin has decided not to proceed with his plan to buy Everton FC. This comes after almost a month of exclusive talks to acquire a majority stake in the Premier League club. Both Blue Heaven Holdings Ltd., Everton's majority shareholder, and The Friedkin Group have agreed that it is in their best interests for the English club to explore other options. The Friedkin Group will continue to be a lender to Everton. [Extracted from the article]

The London Lions basketball team, owned by investment firm 777 Partners, is at risk of closure due to legal action from creditors. One of the creditors, AB Realisations 2023 Limited, is owed £120,000 and has filed a winding-up petition. Other creditors, including suppliers of medical and broadcasting services, have also not been paid. 777 Partners has faced other challenges, including failed attempts to purchase Premier League football club Everton and accusations of fraud. The London Lions have achieved success on the court but are facing difficulties off the court, with players leaving the team. [Extracted from the article]

(Bloomberg) -- The manager of England's men's football team Gareth Southgate resigned after a narrow loss to Spain in the final of the European Football Championship.Southgate said "it's time for change, and for a new chapter," in a statement on Tuesday. The England manager faced personal criticism in the early stages of the tournament as his team narrowly won their first games.©2024 Bloomberg L.P.By Gabriela MelloReported by Author [Extracted from the article]

The majority of France's top professional football league has voted in favor of a broadcast deal with Dazn Group Ltd. and beIN to screen live matches of the new season. Sixteen out of 18 clubs in the league voted for the deal, which is still subject to certain clauses and adjustments. The decision to partner with Dazn and beIN comes after months of negotiations and puts an end to discussions of the league creating its own channel. The deal for domestic broadcast rights is expected to bring in around €500 million ($545 million) in annual revenue. An audit into the expenses of the league and its media rights company has also been initiated. [Extracted from the article]

Spain is favored to win the Euro 2024 football tournament against England based on their superior performance in previous games. Spain has won all six of its games and scored 13 goals, while England has only won four games and scored fewer goals. Spain also has a better track record in European competitions, having won three crowns compared to England's zero victories. In addition to their football prowess, Spain's economy has outperformed England's, and they have a healthier pool of men to draw from based on exercise and life expectancy. However, England has a higher number of young men in their prime footballing age and their players are valued higher on the transfer market. The winner of the final match will be determined on Sunday, and it may provide a distraction for Germany, who are still upset about their loss to Spain in the quarter-finals. [Extracted from the article]

CVC Capital Partners is working on arranging a loan to assist French football teams in meeting their financial obligations if they choose to reject a broadcasting deal with Dazn Group Ltd. The deal, worth about €2 billion, is lower than a previous proposal made by Dazn. French clubs are considering the creation of a new subscription-based channel as an alternative, but this option lacks the advance payments provided by traditional broadcasting deals. CVC, which owns a stake in the French league's media rights company, is preparing a short-term lending facility to help clubs bridge any funding gaps. Negotiations over broadcasting deals are also ongoing in other European football leagues, such as Germany. [Extracted from the article]

The England men's football team is on the verge of winning their first major tournament in nearly 60 years, which could provide a much-needed boost for Britain's new Prime Minister, Keir Starmer. Starmer, a lifelong football fan, could benefit from the positive narrative and increased approval ratings that a victory would bring. However, England is not favored to win, and the pain of past football failures has become ingrained in the English identity. Despite this, Starmer's genuine love of football and his association with the sport could allow him to authentically capitalize on any England victory. [Extracted from the article]