Search

JESSE JACKSON HAS ONE OF THE MOST DISTINCTIVE voices in the world. No doubt about it. His deep resonance and Southern drawl combine with an eloquent, almost acrobatic flicker of [...]

WHEN THE 2ND ANNUAL BLACK ENTERPRISE/ Pepsi Golf and Tennis Challenge wound to a close last September, a few things became clear. First, the tournament's first-year success--in terms of corporate [...]

Do privacy seals make for better Web business? Can a privacy seal increase e-commerce sales? David Elliott thinks so. The founder and president of Afri-mart.com (www.afri-mart crafts.com) is so sure [...]

What comes in a small, medium, or large package and is desperately needed by every entrepreneur and small business start-up? Why, it's capital, of course--in the form of a business [...]

Here's how you can start your own community program The National Institute of Justice offers free publications to help residents develop innovative, contemporary programs for their communities. These guides include [...]

Citizens ban together to stop fraud against the elderly When Janie L. Wooden, Ph.D., now 80, went to visit her physician in 1989 because of the common cold, imagine her [...]

The business world has long been ruled by strong personalities. To achieve power, you must command it, says conventional wisdom. And while a dominant personality may be necessary in certain [...]

Internet phone calls let you stay in touch for free These days, it seems that nearly every phone company has a high-priced celebrity pitching its long-distance services. Comparing the myriad [...]

The numbers speak for themselves. In 1999, Ford Motor Company purchased a record $3.3 billion in goods and services from minority-owned businesses, more than any other automaker in the U.S. [...]

On the Internet, cookies aren't what they seem. They are mechanisms that allow a Web site to deliver data to a client (surfer). They can request that the client store [...]

Insurance carriers come under fire for racial redlining and price disparities If you think Nationwide is really on your side, perhaps you ought to think again. That's the advice of [...]

QA I recently viewed the convention calendar and was astonished to see that there were so many professional associations for African Americans, but what I didn't see was an organization [...]

When musician-entrepreneur Marcus Johnson met Robert Johnson at a Black Entertainment Television (BET) jazz festival in October 2001, he invited the network's founder and CEO out to lunch. He ultimately [...]

* DaimlerChrysler took center stage at the NiaOnline Leadership Summit in Chicago. The auto company, which does more than $3 billion worth of business annually with minority suppliers, was recognized [...]

G&T is your place. La Quinta boasts five world-famous courses with bodacious mountains dancing in the distance. Perfect your putt at the Dave Pelz Short Game School. Pelz' school focuses [...]

Join us and celebrities Jasmine Guy, Boris Kodjoe, and Holly Robinson-Peete at the 2002 Black Enterprise/Pepsi Golf & Tennis Challenge, Aug. 29-Sept. 2, at the La Quinta Resort & Club [...]

There is a disparity in the quality of healthcare African Americans receive, according to a study sponsored by the U.S. Department of Health and Human Services. The study, Unequal Treatment: [...]

In an effort to capitalize on rising car sales among African Americans, Ford Motor Corp. is increasing diversity in its marketing, supplier chain, and dealer ownership for its European luxury [...]

If you're pleased with our service, tell all of your friends. If you are displeased, tell us.' This sentiment, of something similar, is a familiar one to most consumers because [...]

Calling entrepreneurs in the 18-to 30 year-old age range looking to finance their business ventures. The Prudential Young Entrepreneur Program (PYEP) is a three-year pilot entrepreneurial development project funded by [...]

Five years of the B.E./Pepsi Golf & Tennis Challenge has netted numerous business and personal relationships IT COULDN'T HAVE WORKED OUT BETTER IF YOU'D written it yourself. You're a small [...]

Here's how to handle the press when you've got some serious explaining to do Over the next several issues, Enterprise will present a series of articles on building effective media [...]

Having grown up in Boston's Grove Hall neighborhood, Gail Snowden knows about the inner city and all its trappings: chief among them, dwindling financial support for residents and small businesses. [...]

No need to cringe, utility audits have nothing to do with taxes or Uncle Sam. In fact, this kind of audit is one every business owner should welcome because it [...]

Affirmative action has served its purpose and should be eliminated. Just ask the majority of voters in California who, with the sweeping passage of Proposition 209, effectively wiped out affirmative [...]

Mobil Oil Co. is putting its foot to the pedal to increase its number of minority-owned dealership franchises across the country. In partnership with Detroit's OmniBank, one of the largest [...]

When Ford Motor Co. recalled 8.7 million of its cars and light trucks last April, Ronald Goldsberry knew the little free time he enjoyed would quickly vanish. As vice president [...]

You can score more than points on the courts and fairways More and more African Americans are schmoozing their way into big business deals as they sweat. From senior executives [...]

Most of the Caribbean hotels, restaurants and tourist attractions damaged by hurricanes Marilyn and Luis last year are up and running and ready for vacationers. Still, one has to wonder: [...]

Today, every manufacturer is talking about the value of relationship-based marketing, of getting closer to customers by building market share one consumer at a time. Ivan Burwell, national program manager [...]

A 1991 study by the American Bar Foundation found that African Americans, particularly women, paid significantly higher prices for new cars than did whites. Now, four years later, a follow-up [...]

What you should know to create your corporate image You've landed that promotion or broken a sales record, but who knows about it? Interoffice memos and informal company announcements may [...]

The author comments on the importance of having a strong online presence before starting any credible business in the U.S. He says that a solid online presence can help the public relations (PR), the sales as well as the marketing of business enterprises. He asserts that technology has transformed the lives of people by reshaping not only personal routines but also the entire business landscape. He also comments on the dramatic changes in BlackEnterprise.com in the last 15 years.

The article profiles Miatta David, founder of public relations and event planning firm MVD Inc. based in New York. She uses her skills as a financial journalist to get entertainment clients covered by media outlets. She realized her passion for public relations when she gave free advice to friends in the entertainment industry. Her company has served clients such as recording artist Kanye West, "GQ Magazine" and Def Jam Records.

The article offers tips from Karen Taylor Bass, chief executive officer (CEO) of TaylorMade Media, on developing public relations (PR) campaigns. Before any creative magic happens, Taylor Bass insists on knowing a firm's target audience. She says one can determine this by questioning if the message is really viable in the particular magazines, newspapers, or other media outlets being targeted. Taylor Bass adds that a low-level PR campaign can cost about $750 to $1,500 per month, but $2,500 to $3,000 is a good budget to aim for.

Focuses on the use of an online newsroom as a cost-effective way to market small businesses that cannot afford large-scale advertising or a public relations representative. Success of Johnny May, president of independent security consulting and training firm Securities Resources Unlimited, in gaining publicity for his business through his online newsroom; Options for companies when setting up an online newsroom according to publisher Bill Stoller; Factors that should be considered in creating an online newsroom suggested by Stoller.

Part I. Examines how businesses should deal with a hostile press during conflict situations. Advice of Kent Matlock, president of Matlock & Associates, in building media relations; Tips offered by Sylvia Cordy, president of Cordy & Co., in building effective media relations; How to address issues.

Presents promotion techniques for Afro-American businesses on a budget. Includes listing the business; Getting to know local editors; Tapping into the community; Giving out freebies and premiums; Speaking at events; Appointment of a public relations agency.

Features Zabrina Horton, public relations representative at Roy Communications in Atlanta. Horton's job description; Salary range; Training background; Her advice to people wanting to follow her career.

Presents a corporate profile of Lagrant Communications, a full-service public relations firm in Los Angeles, California. Background information; Company operations; Financial performance; Expansion plans; Comments from founder Kim L. Hunter; Contact information.

Focuses on the role of a skilled public relations specialist and offers the views of Sheila Throne, president of the Black Public Relations Society of Greater New York, an affiliate of the National Black Public Relations Society.

Suggests that businesses can avoid high public relations fees by paying only for results. The increased use of performance-based PR; Discussion of Media Relations Inc, in Bloomington, Minnesota; Primetime Publicity & Media Consulting.

Offers some marketing tips on how businesses can promote themselves. Choosing your media outlet; Sending press releases; Sending a pitch letter for a feature story; Other advice.

Provides tips to assist in the difficult search for the right PR firm for your business. Compiling a list of potential agencies; Reading industry publications; National Black Public Relations Society, for agency names; Demanding a capabilities statement; Asking key questions; Requesting at least three recommendations; More; Contact point.