Ford bets on black: automaker is hoping to capitalize on African American spending. (Business News)

Authors :: Reed, K. Terrell
Source :: Black Enterprise. July 2002, Vol. 32 Issue 12, p24, 1 p.
Publication Year :: 2002
Abstract: In an effort to capitalize on rising car sales among African Americans, Ford Motor Corp. is increasing diversity in its marketing, supplier chain, and dealer ownership for its European luxury [...]

Subjects :: Ford Motor Co. Premier Automotive Group -- Human resource management -- Public relations -- Marketing -- Advertising
Ford Motor Co. -- Marketing -- Public relations -- Human resource management -- Advertising
African American consumers -- Advertising -- Public relations -- Planning
Automobile industry -- Public relations -- Human resource management
Automobile dealers -- Human resource management -- Demographic aspects -- Public relations
Human resource management -- Planning
Automobiles -- Marketing -- Planning
Business, general
Business
Ethnic, cultural, racial issues/studies
Company public relations
Company marketing practices
Company business planning
Automobile Industry
Company personnel management
Advertising
Public relations
Planning
Human resource management
Demographic aspects
Marketing

Tools