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The article focuses on changes that occurred in the U.S. alcoholic beverage industry since 1935 to 2014. Topics include alcoholic beverage brands that were launched over past 80 years such as Bulleit Bourbon from Diageo and Burnett's Vodka from Heaven Hill; role of U.S. former president George Washington in shaping future of alcohol in the U.S.; and a chart depicting top 10 spirits brands by sales from 1967-2014 such as Seagram's 7 Crown, Smirnoff and Bacardi.

The article focuses on the growing demand for Ready to Drink (RTD) cocktails and shots in the U.S. in the past few years. Topics covered include some of the recently launched RTD products in the market, the focus by RTD makers in promoting the natural ingredients and premium quality of their products, and the marketing strategy used by manufacturers to lure Millennials.

The article provides information on point-of-sale (POS) systems and business models adopted by several beverage alcohol retailers in the U.S. Victor Pichardo of the Wineplex liquor store in South River, New Jersey chose a cloud-based ShopKeep POS system which helps him avoid upfront costs other than the hardware. Joe Nelson of Nelson's Countryline Liquors in Lizben, Wisconsin implemented a POS system from Harbortouch which allowed him to have a more precise idea of his sales and inventory.