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Start Over Descriptor "Commercial banks -- Case studies" Journal bank marketing
3 results on '"Commercial banks -- Case studies"'

1. Steps to successful business marketing

Author

Lian, Tanja

Subjects
CoreStates Trust and Investment Group -- Marketing, Frankford Bank N.A. -- Marketing, Meridian Bancorporation Inc. -- Marketing, Bank marketing -- Case studies, Trust companies -- Marketing -- Case studies, Banking industry -- Marketing -- Case studies, Investment banks -- Case studies, Commercial banks -- Case studies, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Three Pennsylvania banks have successfully used innovative direct marketing campaigns to reach corporate customers. Pam Bennett Assistant Vice President CoreStates Trust and Investment Group Philadelphia, Pa. Objective: To increase corporate [...]

Published
1994

2. Does Anyone Give Toasters Any More?

Subjects
First Indiana Bank -- Marketing, BankAmerica Corp. -- Marketing, PNC Financial Services Group Inc. -- Marketing, Chase Manhattan Corp. -- Marketing, Bank marketing -- Case studies, Banking industry -- Marketing -- Case studies, Commercial banks -- Case studies, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Incentive gifts for new bank customers are getting more creative, according to a recent report in the newspaper USA Today. Here's a sample of some of the unusual giveaways currently [...]

Published
1999

3. Bank Encourages Customers to Stick Around

Author

Albro, Walt

Subjects
United Bank and Trust (Tecumseh, Michigan) -- Marketing, Bank marketing -- Case studies, Banking industry -- Marketing -- Case studies, Commercial banks -- Case studies, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Every weekday, several local businessmen in Tecumseh, Mich., take bagged lunches and walk over to the main office of the United Bank & Trust to eat. Sitting in comfortable chairs [...]

Published
1999

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