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I won't wait. I'll tell you right off that marketing's greatest ally is your patience. Quite a bit of extraordinary marketing has bit the dust because of impatience on the [...]

You know exactly what your telecom company is, what it stands for, what it offers to its target audience and what it hopes to accomplish. But is that really your [...]

Here's the problem: Your telecom prospects and customers have short attention spans and hundreds of businesses attempting to attract their attention. Here's the solution: 360[degrees] guerrilla marketing. It communicates with [...]

The psychology of marketing requires basic knowledge of human behavior. Human beings do not like making decisions in a hurry, and are not quick to develop relationships. They certainly want [...]

You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the ones you think. Telecom prospects seek a [...]

Once you've launched your own guerrilla marketing attack, everything well into place and proceeding according to your plan, you've got to be armed with realistic expectations. Hoping for the impossible [...]

You certainly don't need me to remind you that all marketing is far more about people than it is about things. So the more you understand and truly love people [...]

The first thing to know is that guerrilla telecom companies plan backward, beginning with the attainment of their loftiest goals in the future, then working back to the present. If [...]

One of the key marketing factors marketing for a telecom company is integration. Integrated guerrilla marketing gives your campaign a life of its own. For example, a direct mail campaign [...]

It floors me that these secrets are secrets at all. Instead, they ought to be truisms, engraved on brass plaques in the offices of all who market or plan marketing. [...]

Marketing is every bit of contact any part of your telecom operation has with any segment of the public. It is not necessarily a formalized program. Marketing is a continuing [...]

Encourages telecommunication companies to employ 360 degrees guerrilla marketing strategy. Benefits of 360 degrees guerrilla marketing; How guerrilla marketing works; Ways by which telecommunication companies can employ 360 degrees guerrilla marketing technique.

Comments on a successful guerrilla marketing for telecommunication industry. Definition of realistic expectations; Reason telecommunication operators should not delegate marketing; Meaning of a telecommunication guerrilla marketing attack.

Comments on how guerrilla telecommunication companies can make a successful plan. Most difficult job in the planning of marketing; Advice on how to see the target in planning; Areas where guerrilla telecommunication firms gain their wisdom.

Presents tips to successful marketing. Importance of having commitment to the marketing program; Significance of putting an element of amazement in marketing.