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Taming the beast.

Authors :
Levinson, Jay Conrad
Source :
America's Network. 02/15/2001, Vol. 105 Issue 3, p62. 1p.
Publication Year :
2001

Abstract

Comments on a successful guerrilla marketing for telecommunication industry. Definition of realistic expectations; Reason telecommunication operators should not delegate marketing; Meaning of a telecommunication guerrilla marketing attack.

Subjects

Subjects :
*MARKETING
*TELECOMMUNICATION

Details

Language :
English
ISSN :
10755292
Volume :
105
Issue :
3
Database :
Academic Search Index
Journal :
America's Network
Publication Type :
Periodical
Accession number :
4114598

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Authors Abstract Subjects Details