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Start Over Author "Karen Dale" Journal ama winter academic conference proceedings
2 results on '"Karen Dale"'

1. A LABORATORY STUDY OF DIFFERENT CORRECTIVE ADVERTISING CLAIMS.

Author

Hankel, Karen Dale and Hyman, Michael R.

Subjects
CORRECTIVE advertising, BRAND choice
Abstract

Investigates the corrective advertising claims in the United States. Cognitive evaluation of correction in advertising; Significance of corrective advertising on brand choice; Effect of different types of corrective claims on beliefs and brand choice.

Published
1989

2. UNDERSTANDING DECEPTIVE AND CORRECTIVE ADVERTISING.

Author

Hankel, Karen Dale

Subjects
FALSE advertising, CORRECTIVE advertising
Abstract

Focuses on the understanding of deceptive and corrective advertising in the United States. Definitions of deceptive and corrective advertising; Gap between deceptive and corrective advertising and the marketplace; Lack of understanding on the relationship between deceptive and corrective advertising behavior.

Published
1988

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