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A LABORATORY STUDY OF DIFFERENT CORRECTIVE ADVERTISING CLAIMS.
- Source :
- AMA Winter Academic Conference Proceedings; 1989, p278, 6p, 5 Charts
- Publication Year :
- 1989
-
Abstract
- Investigates the corrective advertising claims in the United States. Cognitive evaluation of correction in advertising; Significance of corrective advertising on brand choice; Effect of different types of corrective claims on beliefs and brand choice.
- Subjects :
- CORRECTIVE advertising
BRAND choice
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 6174748