There is a radical shift in the way business are conducting sales. More companies are migrating their sales functions from outside sale representatives to inside sales call centers (Gessner and Scott, 2009). Moreover, according to insidesales.com, inside sales are growing 300 percent faster than outside sales, with 42,400 non-retail inside sales jobs created per year. Inside sales leadership mimics call center leadership in the need to create a highly motivational culture (Wegge et al., 2005). Self-Determination theory is a human motivation theory that indicates satisfaction levels regarding three basic psychological needs: autonomy, competence, and relatedness as predictors of an individuals' motivation and performance, influenced by their social networks (Deci and Ryan, 2000). [ABSTRACT FROM AUTHOR]