Part F: Digital Marketing, Social Media, and Entertainment Marketing: Signed, Sealed, Delivered--Examining User Generated Content: The Effects of Social Influence and Self-Enhancement on Consumers' Willingness to Share Their Purchase Decisions on Social Media

Subjects

Subjects :

SOCIAL influence
PURCHASING
SOCIAL media in marketing

Details

Language :

English

Volume :

28

Database :

Complementary Index

Journal :

AMA Summer Academic Conference Proceedings

Publication Type :

Conference

Accession number :

125148913