1. Modeling a system for determining the interests of social network users based on the NMF method.
- Author
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Kopnin, A. A., Golubin, A. V., and Sokolova, E. V.
- Subjects
SOCIAL networks ,MATRIX decomposition ,DECOMPOSITION method ,NONNEGATIVE matrices ,STATISTICS - Abstract
The paper examines the recommendation algorithms of social networks and Internet-platforms in general and assesses the degree of their influence on the promotion of a product or service in particular. For the segmentation of goods and services according to the interests of users, the methods of decomposition of matrixes are considered as a method for determining the optimal solution of the problem aimed at the study of recommendation algorithms. As part of the study, a model with usage of a non-negative matrix factorization was compiled and it was implemented in the RStudio statistical data processing environment. The main segments of interests of Internet-platform users were also highlighted, the economic benefits of using this model for business were analyzed. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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