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Outside, it's a typically sunny Tuesday in January in Venice, Calif. Inside the building with giant binoculars framing its entrance, TBWA Chiat/Day's Lee Clow and Bob Kuperman are engaged in [...]

It's heritage--from peak to trough in agency notoriety--is still with it. Now the Saatchi brand is ready to be remade again. Last May, Saatchi & Saatchi Advertising Worldwide was carefully [...]

When a young salesman from a major beverage company walked into the office of a Northeast supermarket buyer recently, he got a rude awakening. to get space in the supermarket [...]

TBWA Chiat/Day Inc. developed a well-known TV commercial for Nissan Motor Corporation U.S.A. after Nissan Pres and CEO Bob Thomas asked for a memorable ad campaign. Deciding that car buyers disliked ordinary auto ads and preferred entertaining commercials, TBWA executives created a spot featuring animated dolls and a rock and roll song. Nissan is spending approximately $220 million on media support for the overall ad campaign., TBWA CHIAT/DAY One of the sparks that ignited perhaps the most talked-about ad campaign of 1996 came during a conversation between Bob Thomas and Lee Clow. Under pressure to boost [...]

In-store advertising leads other, more traditional advertising media in growth, having nearly doubled over the last decade. The medium is expected to grow by another $1 billion over the next five years. These statistics do not impress ad agencies, which do not consider in-store promotion to be as glamorous as TV or print advertising. But the medium has obvious advantages for agencies. They could earn commissions from in-store marketing firms and gain access to promotional budgets, which are growing at time when ad budgets are shrinking., In-store advertising may not have the cachet of a 30-second TV spot, but more and more clients are pressuring agencies to a hard look at the new medium. Although it [...]

Procter and Gamble Co (P&G) will be making a huge expansion into the fragrance and cosmetics market. P&G is the world's third-largest company in the fragrance and cosmetics industry, with about $43 billion in sales and a market share of about 10% worldwide. P&G's expansion is part of its plan to dominate the new and very broad health and personal-care category, of which cosmetics and fragrance is a part. The P&G expansion plans will have a profound impact on the smaller companies in the industry. For example, competitors Revlon and Maybelline have beefed up their advertising., When Procter & Gamble chairman Edward Arztz showed up at the Cosmetic Executive Women conference in New York this January, he came not to praise cosmetics and fragrance companies but [...]

Contributors: Richard Linnett, Andrew McMains, Kathleen Sampey, Eleftheria Parpls Spike DDB's Yvette Bradley Wants $500K The American Civil Liberties Union is calling it a case of 'flying while black.' SpikeDDB [...]

Contributors: Richard Linnett Andrew McMains, Kathleen Sampey, Eleftheria Parpls 'The Natural': We Need 'Wild and Wacky' The always-competing siblings in the Omnicom family are typically loath to give each other [...]

Contributors: Richard Linnett, Andrew McMains, Kathleen Sampey, Eleftheria Parpls 'What do you think you are--a rocket scientist or something?' As of New Year's Eve, one ad executive will be able [...]

N.Y Shop CMG Is First for Magazine Since TBWA/C/D in '97 NEW YORK--Fast-growing men's magazine Maxim has hired a shop to launch its first major ad campaign, as owner Dennis [...]

Lee Clow's Heir Apparent Leaves to Open His Own Agency NEW YORK--Rob Siltanen, viewed by some as the creative heir apparent to Lee Clow at TBWA/Chiat/Day, has resigned to open [...]

Avrett Free Gets New Owner--in Crap Game Wheeling and dealing took on new meaning this month at the ad industry's third annual 'Madison Avenue Sellout,' benefitting UJA-Federation's AIDS Initiative. The [...]

Bill Bradley and Ad Team Are in the House Bill Bradley spent most of his political career running away from his basketball-star persona. Not anymore. The surging presidential candidate recruited [...]

You know the digital age is here when political high jinks go high tech. Just ask Hillary Rodham Clinton's nascent Senate campaign. For a mere $300, California stockbroker Jerry Hayden [...]

Geldof to U.K.: Do You Know It's an E-Xmas? Bob Geldof once tried to save the world from hunger with his Live Aid concert. Now he's trying to save hidebound [...]

Remember when pop culture portrayed ad folks as happy-go-lucky? Not anymore. In fact, if you were to go out for a night at the movies or to take in a [...]

Filmmakers' strategy puts the Internet in the starring role. The mythmakers of Hollywood are supposed to be the masters of illusion. But it took a 'mockumentary' with no budget and [...]

LOS ANGELES--Putting the spotlight once again on one of the country's most closely watched client posts, Nike is expected this week to name a chief marketing officer. The move could [...]

Top 10 Best Things About Lowe Lintas Merger mania is sweeping Madison Avenue once again. With a nod to David Letterman, we present our thoroughly informal 'Top 10' list of [...]

Ed Needham on 'Beer, Babes and Football' Magazine watchers are eagerly awaiting the looming donnybrook in the men's sector, where British import FHM (For Him Magazine) rolls out a U.S. [...]

Tom Carroll Pink-Slips Lee Glow and Gang Angela Dawson Memo to all shops: Want to get your staffers' attention? Very quickly? Fire everybody! That was the stunt employed by Tom [...]

How the former U.S. Senator and NBA star's early embrace of Madison Avenue is turning the long-shot candidate into a hot political property In July 1998, a secret team of [...]

Sally Minard Joins Clinton's Senate Campaign First Lady Hillary Rodham Clinton's U.S. Senate run in New York is attracting top agency talent. Sally Minard of Lotas Minard Patton McIver has [...]

LOS ANGELES--Tom Carroll is firing everyone at TBWA/Chiat/Day's Los Angeles office today. After handing out symbolic pink slips, the chief executive of the agency's flagship office will rehire the entire [...]

Our Brief Encounter With George W. Bush Seems like every media yahoo in New York was on hand recently for Texas governor and likely Republican nominee George W. Bush's speech [...]

A few years ago, while many large agencies were busy trying to figure out how to compete in the interactive arena, Ogilvy & Mather was already at work. The network [...]

Allen Rosenshine Gives--and Takes--Some Shots There was a lot of love in the room when BBDO boss Allen Rosenshine was roasted by his peers at an American Advertising Federation District [...]

LOS ANGELES--Chris Becker, who once headed up the Taco Bell account at Bozell Worldwide, is returning for an encore performance on the business at TBWA/Chiat/Day. Tom Carroll, president and CEO [...]

Charles Saatchi Makes Headlines (Again) You have to hand it to Charles Saatchi. Even as he distances himself from the advertising world he shook up with brother Maurice, the famed [...]

Sibling Rivalry Spills Into Streets in Avis Pitch A shop has to get up pretty early in the morning to beat McCann-Erickson when it comes to new business-- just ask [...]

What does a struggling Ad Club do when it can hardly scare up enough bodies to field a softball team? The answer--announce your own death. of course! That's the idea [...]

Chuck McBride to Join TBWA/C/D, Reuniting Him With Levi's SAN FRANCISCO--Looking for more creative firepower on the Levi's account, TBWA/Chiat/Day's Lee Clow is recruiting Wieden & Kennedy's top creative, Chuck [...]

Contributors: Aaron Baar, Angela Dawson, Emily Fromm, Noreen O'Leary The annals of advertising are filled with plenty of 'might-have-beens.' Try this one--Homer and Bart Simpson as successors to comedian Bill [...]

Contributors: Aaron Baar, Angela Dawson, Emily Fromm, Noreen O'Leary Reinhard Blasts Time; Pipers and Choir Salute DO Madison Avenue returned from its summer hiatus with a blast recently when DDB [...]

Contributors: Aaron Baar, Angela Dawson, Emily Fromm, Noreen O'Leary Adweek Graduate Pens American Beauty The saying goes in the ad business that every copywriter wants to write movie scripts and [...]

Battery Maker Talking to Shops About a Global Product Launch CHICAGO--Eveready Battery Co. is launching a global search for a shop to handle a new Energizer product, sources said. The [...]

His minions at Arnold Communications just landed one of the largest ad accounts awarded in 1999 (American Legacy Foundation), but the chairman of Arnold parent Snyder Communications is evasive on [...]

Delta Shocker: No One Says They Were Cheated! What's surprising about Delta's Leo Mullin and gang picking Leo Burnett in Delta's recent review? Was it that Delta fired incumbent Saatchi [...]

Firewerks Shoots Off Woody-and-Steve Play What do actors Woody Harrelson, Steve Guttenberg and Minneapolis shop Firewerks have in common? They've come together to launch a new play about 'racism, sexism, [...]

LOS ANGELES--Tom Carroll is making changes on two of TBWA/ Chiat/Day's biggest and most high-profile accounts. The president and CEO of the agency's flagship office in Playa del Rey, Calif., [...]

Contributors: Karen Benezra Star Researches Role as 'Brash' Executive Donny Deutsch should be happy--somebody else is getting called 'brash' for a change. To research his role as a 'brash, hotshot' [...]

Contributors: Karen Benezra If the drama of the agency biz isn't enough to make your day, consider the life of Sasha Eden. An assistant producer at BBDO's New York office, [...]

Contributors: Karen Benezra Inside OMD's Plans to Enter U.S. Media Market Omnicom, one of the last major dominoes still standing in the rush to unbundle media buying, is rolling out [...]

Client Meets With TBWA/CID to Discuss Future Direction LOS ANGELES--Taco Bell and TBWA/Chiat/Day are discussing the future of the popular talking Chihuahua campaign. As a result of the evaluation, the [...]

Meet the newest recruit at Toth Brand Imaging--a former propagandist for the U.S. Army. In his new gig at the Concord, Mass.-based shop, graphic designer Pat Arnold develops Web sites [...]

McCann Creative's Botanic Idyll Attracts Crowds Once you're an agency creative, it seems that you just can't stop being creative--even at home. Dan Davis, a creative director at McCann-Erickson's Troy, [...]

Be Aware: We Know What You Did Last Summer Ah, Summer. Before we bid goodbye to hallowed agency rituals--like three-day weekends, lying to your boss so you can sneak out [...]

Bulldog Drummond Goes Drag in New Digs The same resolve that built the Empire has led the men of British-themed creative agency Bulldog Drummond to call another shop's bluff and [...]

There's a king-hell tavern brawl shaping up in the 'lads books' sector of the magazine market, where British import FHM (For Him Magazine) plans to challenge fast-growing Maxim. While FHM [...]

Founder's Signature Lives On at Agency Move over Leo Burnett. Make way for David Ogilvy. The legendary ad man's presence is bigger than ever at his shop, thanks to a [...]